AdWyse: ROAS & Ad Attribution vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AdWyse, Nov 8, 2026 for TrueROAS.
The short answer
- Only AdWyse lists a free plan. Paid plans start at $99.99/month for AdWyse and $199/month for TrueROAS.
- AdWyse lists 9 features TrueROAS’s listing doesn’t mention, including Activity tracking, Cohort analysis, Custom dashboards.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · 1 ad account connection
- · 100 orders tracked/month
- · 30 days data history
- · Basic ROAS dashboard
Pro Plan
- · 7-day free trial, then $99.99/month.
- · Campaign performance dashboard
- · Custom date range analytics
- · Email reports (weekly/monthly summaries)
- · Full attribution tracking for Facebook &
- · Performance alerts & thresholds
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFacebook says you got 50 conversions. Shopify shows 12 orders. Which is true? iOS privacy changes broke ad tracking. Ad platforms estimate conversions. You make decisions on bad data. AdWyse matches your Shopify orders to the exact ad campaigns that drove them. No estimates. No attribution windows. Just real revenue tied to real ads. Connect Facebook, Google, or TikTok in minutes.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Automatic order attribution - see which ad campaign drove each sale
- Real ROAS calculated from actual Shopify revenue, not platform estimates
- Connect Facebook Ads and Google Ads in one unified dashboard
- Export reports to CSV and filter data by custom date ranges
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdWyse |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 309 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | AdWyse | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
FAQ
AdWyse and TrueROAS: common questions
- Is AdWyse or TrueROAS cheaper?
- Only AdWyse lists a free plan. Paid plans start at $99.99/month for AdWyse and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- AdWyse lists 9 the others don’t mention, such as Activity tracking, Cohort analysis, Custom dashboards, Custom reports. TrueROAS lists 6 the others don’t mention, such as Funnel analysis, GDPR compliance, Historical analysis, Page views. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AdWyse, Nov 8, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AdWyse, Nov 8, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.