AdWyse: ROAS & Ad Attribution vs GroundTruth

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AdWyse, Mar 6, 2026 for GroundTruth.

The short answer

  • Only AdWyse lists a free plan.
  • AdWyse lists 17 features GroundTruth’s listing doesn’t mention, including Activity tracking, AI insights, Analytics dashboard.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Developer
Categories
  • Ads
  • Analytics
  • Advertising - Other
Languages
  • English
  • English
Launched
Jan 22, 2026
Mar 6, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $99.99/month
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Plans
Free PlanFree
  • · 1 ad account connection
  • · 100 orders tracked/month
  • · 30 days data history
  • · Basic ROAS dashboard
Pro Plan$99.99/month
7-day free trial
  • · 7-day free trial, then $99.99/month.
  • · Campaign performance dashboard
  • · Custom date range analytics
  • · Email reports (weekly/monthly summaries)
  • · Full attribution tracking for Facebook &
  • · Performance alerts & thresholds
Free IntegrationFree
Coverage
17 of 17 features100%
0 of 17 features0%
Unique strengths
  • Activity tracking
  • AI insights
  • Analytics dashboard
  • Cohort analysis
  • +13 more
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Analytics
100%17/17
0%0/17
Customer behavior
100%5/5
0%0/5
Marketing and sales
100%5/5
0%0/5
Visuals and reports
100%7/7
0%0/7
1700onlybothonly
AdWyseGroundTruth17 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Facebook says you got 50 conversions. Shopify shows 12 orders. Which is true? iOS privacy changes broke ad tracking. Ad platforms estimate conversions. You make decisions on bad data. AdWyse matches your Shopify orders to the exact ad campaigns that drove them. No estimates. No attribution windows. Just real revenue tied to real ads. Connect Facebook, Google, or TikTok in minutes.

The GroundTruth app bridges the gap between digital advertising and in-store results by syncing your Shopify POS data with Ads Manager. Merchants can monitor real-time sales, compare ad spend to actual revenue, and fine-tune campaigns based on live performance.

Key points
  • Automatic order attribution - see which ad campaign drove each sale
  • Real ROAS calculated from actual Shopify revenue, not platform estimates
  • Connect Facebook Ads and Google Ads in one unified dashboard
  • Export reports to CSV and filter data by custom date ranges
  • Track real-time in-store sales within our platform
  • Compare ad spend with sales to understand true campaign ROI
  • Attribute purchases to ads using customer data from your POS system
Screenshots
Dashboard with metrics, ROAS tracking, and AI insights
Different options if you want emails notifications for summairesOrders tracking with revenue, source, and campaign attributionConnect Facebook, Google, and TikTok ad accounts easily
We offer a multi-media platform for running ad campaigns
Get insights into sales as an outcome of your media spendEasily connect your POS to our advertising platormMeasure your advertising campaign's ROI with GroundTruth.

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAdWyseGroundTruth
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureAdWyseGroundTruth
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAdWyseGroundTruth
Free planYesNot listed
Lowest paid monthly plan$99.99/monthNo monthly plan listed
Longest free trial7 daysNot listed
Plans listed21

Listing

MeasureAdWyseGroundTruth
Shopify category rank#311in Ads#82in Advertising - Other
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJan 22, 2026Mar 6, 2026
Languages1English1English
DeveloperArgoraGT

FAQ

AdWyse and GroundTruth: common questions

Is AdWyse or GroundTruth cheaper?
Only AdWyse lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
AdWyse lists 17 the others don’t mention, such as Activity tracking, AI insights, Analytics dashboard, Cohort analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AdWyse, Mar 6, 2026 for GroundTruth; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AdWyse, Mar 6, 2026 for GroundTruth. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.