Adwisely Google Ads & Meta Ads vs Helmsman
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Adwisely Google Ads & Meta Ads, Oct 14, 2026 for Helmsman.
The short answer
- Paid plans start at $49/month for Adwisely Google Ads & Meta Ads and $125/month for Helmsman.
- Adwisely Google Ads & Meta Ads lists 16 features Helmsman’s listing doesn’t mention, including AI copywriting, AI images and video, Bid optimization.
Head to head
Facebook ads | Instagram ads | Google ads | Traffic & Sales
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Self-Serve
- · AI-powered campaign on Google
- · AI-powered campaign on Meta
- · Check ad sales against Shopify orders
- · Email & chat support
Concierge
- · AI-powered campaign on Google
- · AI-powered campaign on Meta
- · Account manager who contacts you first
- · Check ad sales against Shopify orders
- · Dynamic product videos and images
- · Email & chat support
Helmsman Basic
- · AI product scoring
- · Auto-updated Meta product sets
- · Automated Meta ads
- · Instagram performance dashboard
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDoing your own advertising takes hours, and agencies are hit or miss. Adwisely gives you AI ads built from your products: Google ads, Facebook ads and Instagram ads, in your own ad accounts, on your budget. Your two ad experts handle ads management for Meta ads and Google ads: they fine-tune tracking, suggest improvements and make changes you ask for.
Helmsman is an AI agent designed to simplify advertising operations. By analyzing store data, AI identifies products with stronger advertising potential and generates product competitiveness scores. Analyze Instagram content, generate Meta product sets, and create Meta ad campaigns using AI-powered workflows and automation tools.
- AI-driven campaigns empowered by Meta and Google's machine learning technologies
- Retargeting and Prospecting are both included
- Proactive support: Get proactive recommendations and support via email
- Supervision by an Ad Expert: Our experts continually monitor your campaigns
- AI analyzes store data and scores product competitiveness
- AI analyzes Instagram posts and identifies engagement-based content insights
- Automatically create Meta ad campaigns in as little as 1 minute
- Optimize ad performance automatically with AI and automation rules
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Adwisely Google Ads & Meta Ads |  Helmsman |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Adwisely Google Ads & Meta Ads | Helmsman |
|---|---|---|
| App Store rating | 4.5 ★ | Not published |
| App Store reviews | 189 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Adwisely Google Ads & Meta Ads | Helmsman |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month(ahead) | $125/month |
| Longest free trial | 7 days | 45 days |
| Plans listed | 2 | 1 |
Listing
| Measure | Adwisely Google Ads & Meta Ads | Helmsman |
|---|---|---|
| Shopify category rank | #81(ahead) | #248 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 16, 2015 | Jun 1, 2026 |
| Languages | 1 | 2 |
| Developer | Ad Intelligence INC (Adwisely) | Helmsman |
FAQ
Adwisely Google Ads & Meta Ads and Helmsman: common questions
- Is Adwisely Google Ads & Meta Ads or Helmsman cheaper?
- Paid plans start at $49/month for Adwisely Google Ads & Meta Ads and $125/month for Helmsman. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Adwisely Google Ads & Meta Ads lists 16 the others don’t mention, such as AI copywriting, AI images and video, Bid optimization, Conversion tracking. Helmsman lists 1 the others don’t mention, such as Product category. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Adwisely Google Ads & Meta Ads, Oct 14, 2026 for Helmsman; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Adwisely Google Ads & Meta Ads, Oct 14, 2026 for Helmsman. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.