AdWhatCost: Optimize your Ads vs UTM Simple
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AdWhatCost, Mar 28, 2026 for UTM Simple.
The short answer
- On the Shopify App Store: AdWhatCost 5.0 from 10 reviews and UTM Simple 1.0 from 1 reviews.
- Only AdWhatCost lists a free plan.
- AdWhatCost lists 16 features UTM Simple’s listing doesn’t mention, including Analytics dashboard, Cohort analysis, Conversion tracking.
Head to head
Facebook Ads (Meta Ads) Performance Monitoring & UTM Tracking
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · < 30 Orders / Month
- · Ad Profitability Calculation
- · FB & IG Ads Integration
- · TikTok Ads Integration
- · UTM Tracking
- · Unlimited Attribution Window
Standard Plan
- · Ad Profitability Calculation
- · Facebook & Instagram Ads Integration
- · TikTok Ads Integration
- · UTM Tracking
- · Unlimited Attribution Window
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS.
UTMSimple allows store owners to track UTM parameters, referral sources, and conversions directly from their store. Merchants can easily integrate the app by entering a license key and webhook URL, enabling accurate ad performance measurement and marketing decisions without manual tracking.
- Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
- Track the orders and revenue generated by individual UTM parameter sets
- Find out the profitability of your ads as well as of your store in general
- Gain insights into the purchase behavior of your customer cohorts over time
- Track UTM parameters, referral sources, and ad clicks automatically.
- Integrate with Facebook Conversion API and other CRMs via webhook.
- Simple setup with license key entry, no coding required.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdWhatCost |  UTM Simple |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AdWhatCost | UTM Simple |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 1.0 ★ |
| App Store reviews | 10(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AdWhatCost | UTM Simple |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $20/month | No monthly plan listed |
| Longest free trial | 10 days | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | AdWhatCost | UTM Simple |
|---|---|---|
| Shopify category rank | #168 | #173 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 6, 2021 | Feb 24, 2026 |
| Languages | 1 | 1 |
| Developer | AppCommerce LLC | UTMSimple |
FAQ
AdWhatCost and UTM Simple: common questions
- Is AdWhatCost or UTM Simple cheaper?
- Only AdWhatCost lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, AdWhatCost or UTM Simple?
- On the Shopify App Store: AdWhatCost 5.0 from 10 reviews and UTM Simple 1.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- AdWhatCost lists 16 the others don’t mention, such as Analytics dashboard, Cohort analysis, Conversion tracking, Cost per acquisition. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AdWhatCost, Mar 28, 2026 for UTM Simple; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AdWhatCost, Mar 28, 2026 for UTM Simple. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.