AdWhatCost: Optimize your Ads vs OrderSource
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- On the Shopify App Store: AdWhatCost 5.0 from 10 reviews and OrderSource 5.0 from 1 reviews.
- Only AdWhatCost lists a free plan. Paid plans start at $20/month for AdWhatCost and $12.49/month for OrderSource.
- AdWhatCost lists 12 features OrderSource’s listing doesn’t mention, including Analytics dashboard, Cohort analysis, Cost per acquisition.
Head to head
Facebook Ads (Meta Ads) Performance Monitoring & UTM Tracking
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · < 30 Orders / Month
- · Ad Profitability Calculation
- · FB & IG Ads Integration
- · TikTok Ads Integration
- · UTM Tracking
- · Unlimited Attribution Window
Standard Plan
- · Ad Profitability Calculation
- · Facebook & Instagram Ads Integration
- · TikTok Ads Integration
- · UTM Tracking
- · Unlimited Attribution Window
Starter
Growth
Scale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS.
Your Meta shows $40K in sales. Shopify shows $25K. Which number is right — and which campaign earned it? OrderSource ties every Shopify order to its source — the ad, campaign, or channel that brought that customer in. Enter spend per channel and see your real ROAS, not the number Meta reports about itself. Every order is tagged in Shopify automatically. No extra tools, no manual work.
- Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
- Track the orders and revenue generated by individual UTM parameter sets
- Find out the profitability of your ads as well as of your store in general
- Gain insights into the purchase behavior of your customer cohorts over time
- Server-side UTM capture that survives ad blockers and privacy restrictions
- Automatic order attribution without manual tagging or pixel setup
- Daily email reports with yesterday's revenue by campaign and source
- Dashboard showing revenue and orders per campaign, source, and medium
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdWhatCost |  OrderSource |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AdWhatCost | OrderSource |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 10(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AdWhatCost | OrderSource |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $20/month | $12.49/month(ahead) |
| Longest free trial | 10 days | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | AdWhatCost | OrderSource |
|---|---|---|
| Shopify category rank | #168 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 6, 2021 | Feb 27, 2026 |
| Languages | 1 | 1 |
| Developer | AppCommerce LLC | OrderSource |
FAQ
AdWhatCost and OrderSource: common questions
- Is AdWhatCost or OrderSource cheaper?
- Only AdWhatCost lists a free plan. Paid plans start at $20/month for AdWhatCost and $12.49/month for OrderSource. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, AdWhatCost or OrderSource?
- On the Shopify App Store: AdWhatCost 5.0 from 10 reviews and OrderSource 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- AdWhatCost lists 12 the others don’t mention, such as Analytics dashboard, Cohort analysis, Cost per acquisition, Dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.