AdWhatCost: Optimize your Ads vs Marketing Cost
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $20/month for AdWhatCost and $9.99/month for Marketing Cost.
- AdWhatCost lists 16 features Marketing Cost’s listing doesn’t mention, including Analytics dashboard, Cohort analysis, Conversion tracking.
Head to head
Facebook Ads (Meta Ads) Performance Monitoring & UTM Tracking
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · < 30 Orders / Month
- · Ad Profitability Calculation
- · FB & IG Ads Integration
- · TikTok Ads Integration
- · UTM Tracking
- · Unlimited Attribution Window
Standard Plan
- · Ad Profitability Calculation
- · Facebook & Instagram Ads Integration
- · TikTok Ads Integration
- · UTM Tracking
- · Unlimited Attribution Window
Free Account
- · Connect 1 Ad Account
Core Subscription
- · Connect 2 Ad Accounts
- · Receive Daily Reports
Pro Subscription
- · Connect Unlimited Ad Accounts
- · Track Source of Sales
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS.
Enjoy a clear, real-time view of your marketing spend, order data, and costs into one simple dashboard. The app auto-syncs your data daily and sends you an email report with a daily cost breakdown. No more wondering or switching between ad platforms — everything you need to understand your marketing costs is in one simple dashboard.
- Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
- Track the orders and revenue generated by individual UTM parameter sets
- Find out the profitability of your ads as well as of your store in general
- Gain insights into the purchase behavior of your customer cohorts over time
- Track Facebook, Instagram, Google & TikTok ad spend in one dashboard
- Daily email reports with per-campaign cost breakdown and ROI metrics
- Auto-sync ad data with Shopify sales to calculate true marketing costs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdWhatCost |  Marketing Cost |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AdWhatCost | Marketing Cost |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 10 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AdWhatCost | Marketing Cost |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $20/month | $9.99/month(ahead) |
| Longest free trial | 10 days | 5 days |
| Plans listed | 2 | 3 |
Listing
| Measure | AdWhatCost | Marketing Cost |
|---|---|---|
| Shopify category rank | #168 | #301 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 6, 2021 | Mar 11, 2026 |
| Languages | 1 | 1 |
| Developer | AppCommerce LLC | Vectorize |
FAQ
AdWhatCost and Marketing Cost: common questions
- Is AdWhatCost or Marketing Cost cheaper?
- Both list a free plan. Paid plans start at $20/month for AdWhatCost and $9.99/month for Marketing Cost. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- AdWhatCost lists 16 the others don’t mention, such as Analytics dashboard, Cohort analysis, Conversion tracking, Cost per acquisition. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.