AdWhatCost: Optimize your Ads vs AdWyse: ROAS & Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $20/month for AdWhatCost and $99.99/month for AdWyse.
- AdWyse lists 10 features AdWhatCost’s listing doesn’t mention, including Activity tracking, AI insights, Custom dashboards.
Head to head
Facebook Ads (Meta Ads) Performance Monitoring & UTM Tracking
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · < 30 Orders / Month
- · Ad Profitability Calculation
- · FB & IG Ads Integration
- · TikTok Ads Integration
- · UTM Tracking
- · Unlimited Attribution Window
Standard Plan
- · Ad Profitability Calculation
- · Facebook & Instagram Ads Integration
- · TikTok Ads Integration
- · UTM Tracking
- · Unlimited Attribution Window
Free Plan
- · 1 ad account connection
- · 100 orders tracked/month
- · 30 days data history
- · Basic ROAS dashboard
Pro Plan
- · 7-day free trial, then $99.99/month.
- · Campaign performance dashboard
- · Custom date range analytics
- · Email reports (weekly/monthly summaries)
- · Full attribution tracking for Facebook &
- · Performance alerts & thresholds
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS.
Facebook says you got 50 conversions. Shopify shows 12 orders. Which is true? iOS privacy changes broke ad tracking. Ad platforms estimate conversions. You make decisions on bad data. AdWyse matches your Shopify orders to the exact ad campaigns that drove them. No estimates. No attribution windows. Just real revenue tied to real ads. Connect Facebook, Google, or TikTok in minutes.
- Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
- Track the orders and revenue generated by individual UTM parameter sets
- Find out the profitability of your ads as well as of your store in general
- Gain insights into the purchase behavior of your customer cohorts over time
- Automatic order attribution - see which ad campaign drove each sale
- Real ROAS calculated from actual Shopify revenue, not platform estimates
- Connect Facebook Ads and Google Ads in one unified dashboard
- Export reports to CSV and filter data by custom date ranges
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdWhatCost |  AdWyse |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AdWhatCost | AdWyse |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 10 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AdWhatCost | AdWyse |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $20/month(ahead) | $99.99/month |
| Longest free trial | 10 days | 7 days |
| Plans listed | 2 | 2 |
Listing
| Measure | AdWhatCost | AdWyse |
|---|---|---|
| Shopify category rank | #168(ahead) | #310 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 6, 2021 | Jan 22, 2026 |
| Languages | 1 | 1 |
| Developer | AppCommerce LLC | Argora |
FAQ
AdWhatCost and AdWyse: common questions
- Is AdWhatCost or AdWyse cheaper?
- Both list a free plan. Paid plans start at $20/month for AdWhatCost and $99.99/month for AdWyse. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- AdWhatCost lists 9 the others don’t mention, such as Conversion tracking, Cost per acquisition, Dashboards, Historical analysis. AdWyse lists 10 the others don’t mention, such as Activity tracking, AI insights, Custom dashboards, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.