Advanced Product Options vs Variants+
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Advanced Product Options, Oct 22, 2026 for Variants+.
The short answer
- Both list a free plan. Paid plans start at $20/month for Advanced Product Options and $4.99/month for Variants+.
- Advanced Product Options lists 12 features Variants+’s listing doesn’t mention, including Checkboxes, Conditional logic, Conditional pricing.
Head to head
FREE
- · All option field types
- · Storefront widget
- · Up to 5 option sets
- · Widget customization
PREMIUM
- · Advanced pricing
- · All from FREE
- · Conditional logic
- · Inventory tracking
- · Priority support
- · Storefront widget
Early Bird
- · Access to all features
Supporter
- · Access to all features
- · Supporting me
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCreate reusable option sets that apply across multiple products or add options at the individual product level. Automatically update pricing based on the shopper’s selections. From visual swatches and file uploads to dimension-based price calculators, design product configurations that fit any scenario. Build multi-step flows, apply advanced show/hide rules.
Variants+ extends native variant capabilities with tools that streamline product management. The duplicate variants feature lets you quickly create new variants by copying existing ones into different option values, preserving pricing, inventory, media, shipping settings, and metafields. This eliminates manual data entry when adding new sizes, colors, or other option values to existing products.
- Unlimited product options & variant options: option sets + product-level options
- Variant mapping and stock management for every single option
- Add-on price - Additional price when you customer choose a product variants
- Conditional logic: Show/hide relevant options depending on the previously select
- Duplicate variants across options
- Bulk variant operations
- Multi-product support
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Advanced Product Options |  Variants+ |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Advanced Product Options | Variants+ |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Advanced Product Options | Variants+ |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $20/month | $4.99/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 2 |
Listing
| Measure | Advanced Product Options | Variants+ |
|---|---|---|
| Shopify category rank | #205(ahead) | #422 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 30, 2026 | Feb 19, 2026 |
| Languages | 1 | 9 |
| Developer | TrackWise | Magnus Dalkvist |
FAQ
Advanced Product Options and Variants+: common questions
- Is Advanced Product Options or Variants+ cheaper?
- Both list a free plan. Paid plans start at $20/month for Advanced Product Options and $4.99/month for Variants+. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Advanced Product Options lists 12 the others don’t mention, such as Checkboxes, Conditional logic, Conditional pricing, Custom pricing. Variants+ lists 2 the others don’t mention, such as Manual updates, Variants display. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Advanced Product Options, Oct 22, 2026 for Variants+; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Advanced Product Options, Oct 22, 2026 for Variants+. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.