Advanced Customer Segments vs Decile ‑ Customer Analytics

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Advanced Customer Segments, Oct 13, 2026 for Decile.

The short answer

  • On the Shopify App Store: Advanced Customer Segments 5.0 from 1 reviews and Decile 5.0 from 24 reviews.
  • Paid plans start at $19.99/month for Advanced Customer Segments and $900/month for Decile.
  • Decile lists 7 features Advanced Customer Segments’s listing doesn’t mention, including AI insights, Benchmarking, Custom reports.

Head to head

Detected stores

Advanced Customer Segments: 3
Decile: —

App Store reviews

Advanced Customer Segments: 1
Decile: 24
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Harness the power of customer data to drive profit & growth

Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Jan 16, 2026
Sep 18, 2020
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
3active installs
  • Jacklinks
  • BeefJerky.com
+1 more
0active installs
Most common store size
51-100 products67%
—
Top countries
  • United States33%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035SepSepDecMarSepJanSepAdvanced Customer Segments: 1 reviews in July 2026Decile ‑ Customer Analytics: 5 reviews in September 2021Decile ‑ Customer Analytics: 1 reviews in April 2023Decile ‑ Customer Analytics: 1 reviews in September 2023Decile ‑ Customer Analytics: 1 reviews in October 2023Decile ‑ Customer Analytics: 1 reviews in December 2023Decile ‑ Customer Analytics: 1 reviews in February 2024Decile ‑ Customer Analytics: 1 reviews in March 2024Decile ‑ Customer Analytics: 2 reviews in April 2024Decile ‑ Customer Analytics: 3 reviews in September 2024Decile ‑ Customer Analytics: 1 reviews in October 2024Decile ‑ Customer Analytics: 2 reviews in January 2025Decile ‑ Customer Analytics: 1 reviews in September 2026
Advanced Customer SegmentsDecileCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $19.99 to $49.99/month
From $900 to $1,500/month
Plans
Bronze$19.99/month
7-day free trial
  • · 30-day growth analytics history
  • · Basic dashboard access
  • · Basic segment insights & reporting
  • · Email support
  • · Segment performance tracking
  • · Standard discount analytics
Silver$29.99/month
7-day free trial
  • · 90-day growth analytics history
  • · Advanced dashboard with custom views
  • · Advanced discount analytics dashboard
  • · Advanced segment insights & reporting
  • · Enhanced discount performance tracking
  • · Priority email support
Gold$49.99/month
7-day free trial
  • · 365-day growth analytics
  • · Dedicated account manager
  • · No customer limit
  • · Premium segment insights
  • · Priority chat
  • · Real-time discount analytics
Growth$900/month
$0-20M Annual Revenue
  • · 100s of add’l customer attributes
  • · Customer and Product Analytics
  • · Predictive LTV and Lifecycle Segments
  • · Syncs to popular marketing channels
Scale$1,500/month
$20M - $50M Annual Revenue
  • · Everything in Growth
  • · Strategic Meetings with Customer Success
Coverage
14 of 21 features67%
16 of 21 features76%
Unique strengths
  • Activity tracking
  • Funnel analysis
  • Marketing attribution
  • Profit insights
  • +1 more
  • AI insights
  • Benchmarking
  • Custom reports
  • Forecasting
  • +3 more
Analytics
67%14/21
76%16/21
Customer behavior
100%5/5
80%4/5
Marketing and sales
71%5/7
43%3/7
Visuals and reports
44%4/9
100%9/9
597onlybothonly
Advanced Customer SegmentsDecile21 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Facebook
  • Google Ads
  • Pinterest
  • Google Analytics
  • ESP/SMS
  • TikTok
How it sells itself

Cohort intelligence for smarter customer growth. Stop guessing who your VIP customers are. Advanced Segments automatically analyzes your customer behavior, spending patterns, and purchase frequency to help you: Feature Highlights: Advanced Segments: Build rich customer groups RFM Analytics: Spot VIPs and at-risk buyers Cohort Comparison: Compare segment performance Offer Engine: Create offers for key cohorts

Decile is the AI-powered ecommerce analytics platform that empowers ecommerce teams to move faster and more strategically. Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Scale insights, improve marketing outcomes and uncover areas of opportunity instantly.

Key points
  • Advanced Segment Builder: Combine behaviors, frequency, spend, custom rules, tag
  • RFM Analysis Engine: Automatically classify customers into meaningful persona gr
  • Offer Generator: Build personalized offers by segment in a few clicks.
  • Side-by-side insights: Instantly compare segments to spot top performers.
  • Analytics: Customer cohorts, product analytics, sequential purchase reports
  • Enrichment: Personas built on hundreds of demographic and psychographic traits
  • Segmentation: Build and compare segments to identify high value customers
  • Predictive Models: Elevate marketing with predictive LTV and lifecycle segments
Screenshots
Compare Segements
Easily run queriesSegment AnalyticsCreate segment specific offers
Predict future lifetime value for newly acquired customers
AI-generated personas and comparisonsCompare customer segments by any dimensionIdentify which product a customer is likely to purchase next

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAdvanced Customer SegmentsDecile
Detected stores3as of Nov 8, 2026Not published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesFood, Beverages & TobaccoNot published
Top store countriesUnited StatesNot published

Reviews

MeasureAdvanced Customer SegmentsDecile
App Store rating5.0 ★5.0 ★
App Store reviews124(ahead)
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAdvanced Customer SegmentsDecile
Free planNot listedNot listed
Lowest paid monthly plan$19.99/month(ahead)$900/month
Longest free trial7 daysNot listed
Plans listed32

Listing

MeasureAdvanced Customer SegmentsDecile
Shopify category rank#846in AnalyticsNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJan 16, 2026Sep 18, 2020
Languages1English1English
DeveloperLiquid LabzDecile

FAQ

Advanced Customer Segments and Decile: common questions

Is Advanced Customer Segments or Decile cheaper?
Paid plans start at $19.99/month for Advanced Customer Segments and $900/month for Decile. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Advanced Customer Segments or Decile?
On the Shopify App Store: Advanced Customer Segments 5.0 from 1 reviews and Decile 5.0 from 24 reviews.
What features does each app list that the other doesn’t?
Advanced Customer Segments lists 5 the others don’t mention, such as Activity tracking, Funnel analysis, Marketing attribution, Profit insights. Decile lists 7 the others don’t mention, such as AI insights, Benchmarking, Custom reports, Forecasting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Advanced Customer Segments, Oct 13, 2026 for Decile; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Advanced Customer Segments, Oct 13, 2026 for Decile. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.