Advanced Banner: Smart Builder vs Smart UTM Banner

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Advanced Banner, Oct 13, 2026 for Smart UTM Banner.

The short answer

  • Only Smart UTM Banner lists a free plan. Paid plans start at $9.90/month for Advanced Banner and $9.99/month for Smart UTM Banner.
  • Advanced Banner lists 17 features Smart UTM Banner’s listing doesn’t mention, including Backgrounds, Banner position, Behavior targeting.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Banners
  • Banners
Languages
  • French
  • English
  • English
Launched
Feb 2, 2026
Jan 15, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
$9.90/month
From $0 to $9.99/month
Plans
Starter Plan$9.90/month
7-day free trial
  • · All targeting rules included
  • · Full mobile & desktop control
  • · Scheduling & automation
  • · Unlimited banners & views
  • · Unlimited placements
FreeFree
  • · Basic UTM Targeting
  • · Community Support
  • · Unlimited Banner Rules
  • · Unlimited Page Views
Pro$9.99/month
  • · Countdown Timers
  • · Custom Background Colors
  • · Custom Text Colors
  • · Everything in Free
  • · Priority Support
Coverage
20 of 21 features95%
4 of 21 features19%
Unique strengths
  • Backgrounds
  • Banner position
  • Behavior targeting
  • Campaign targeting
  • +13 more
  • Free shipping
Banners
95%20/21
19%4/21
Banner type
88%7/8
50%4/8
Customization
100%13/13
0%0/13
1731onlybothonly
Advanced BannerSmart UTM Banner21 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Stop losing sales to generic messaging. Are you tired of staying up until midnight to manually switch off sale banners? Do you worry that your mobile visitors are seeing a broken layout? Advanced Banner turns your shop into a smart sales machine. Don't just show images, deliver the good message, to the good customer, at the good time.

Smart UTM Banner enables you to show specific banners to visitors based on their traffic source. Instead of a single generic message, you can display tailored welcomes for users coming from specific ad campaigns or newsletters. Set rules using URL parameters to trigger unique content, such as discount codes for distinct audiences. The personalized banners appear automatically at the top of your page.

Key points
  • Schedule campaigns with auto start & end dates.
  • Trigger offers by cart value, items & order history.
  • Custom layouts for Mobile, Tablet, and Desktop.
  • Auto-display content in the customer's language.
  • Show specific banners automatically based on visitor URL parameters.
  • Match banner colors and fonts to your specific ad campaigns.
  • Display real-time countdown clocks in banners for time-sensitive offers.
  • Manage different welcome messages for various traffic sources easily.
Screenshots
Adapt your design for every screen size to maximize engagement.
Customize typography, colors, and countdowns. No coding requiredAuto-schedule unlimited banners with smart targeting.Schedule your offers based on the calendar, cart value...
Shopify top banner shown based on UTM campaign parameters
Shopify admin interface for configuring smart UTM bannersSmart top banner on a Shopify store showing a campaign messageShopify admin app showing UTM-based top banner rule setup

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAdvanced BannerSmart UTM Banner
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureAdvanced BannerSmart UTM Banner
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAdvanced BannerSmart UTM Banner
Free planNot listedYes
Lowest paid monthly plan$9.90/month(ahead)$9.99/month
Longest free trial7 daysNot listed
Plans listed12

Listing

MeasureAdvanced BannerSmart UTM Banner
Shopify category rank#362in BannersNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedFeb 2, 2026Jan 15, 2026
Languages2French, English1English
DeveloperPraggmaBytegenApps

FAQ

Advanced Banner and Smart UTM Banner: common questions

Is Advanced Banner or Smart UTM Banner cheaper?
Only Smart UTM Banner lists a free plan. Paid plans start at $9.90/month for Advanced Banner and $9.99/month for Smart UTM Banner. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Advanced Banner lists 17 the others don’t mention, such as Backgrounds, Banner position, Behavior targeting, Campaign targeting. Smart UTM Banner lists 1 the others don’t mention, such as Free shipping. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Advanced Banner, Oct 13, 2026 for Smart UTM Banner; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Advanced Banner, Oct 13, 2026 for Smart UTM Banner. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.