AdTrack ‑ Google Ads Tracking vs UTM Simple
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for AdTrack, Mar 28, 2026 for UTM Simple.
The short answer
- On the Shopify App Store: AdTrack 3.8 from 13 reviews and UTM Simple 1.0 from 1 reviews.
- Only AdTrack lists a free plan.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Add to cart and checkout events
- · Auto track Google Ads conversions
- · Consent Mode v2 support
- · Enhanced conversions tracking
- · Manual conversion setup option
Pro Plan
- · AI Ad Consultant Chat
- · AI Ad Copy Generator
- · All FREE plan features
- · Google Ads Diagnostic Tool
- · Google Ads Performance Reports
- · Priority Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdTrack helps merchants accurately track and optimize Google Ads conversions without technical setup. Easily connect your Google Ads account to auto-sync conversion IDs and labels or add them manually. Gain actionable insights with AI-powered diagnostics, enhanced conversion tracking, and consent mode support.
UTMSimple allows store owners to track UTM parameters, referral sources, and conversions directly from their store. Merchants can easily integrate the app by entering a license key and webhook URL, enabling accurate ad performance measurement and marketing decisions without manual tracking.
- Track your Google ads conversion data.
- Determine the revenue generated by each ad.
- Get your ads well optimized.
- Track UTM parameters, referral sources, and ad clicks automatically.
- Integrate with Facebook Conversion API and other CRMs via webhook.
- Simple setup with license key entry, no coding required.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdTrack |  UTM Simple |
|---|---|---|
| Detected stores | 218 | Not published |
| Net store change, 28 days | −3 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden, Apparel & Accessories, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Canada | Not published |
Reviews
| Measure | AdTrack | UTM Simple |
|---|---|---|
| App Store rating | 3.8 ★(ahead) | 1.0 ★ |
| App Store reviews | 13(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AdTrack | UTM Simple |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | AdTrack | UTM Simple |
|---|---|---|
| Shopify category rank | #172 | #173 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 19, 2022 | Feb 24, 2026 |
| Languages | 1 | 1 |
| Developer | GroPulse | UTMSimple |
FAQ
AdTrack and UTM Simple: common questions
- Is AdTrack or UTM Simple cheaper?
- Only AdTrack lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, AdTrack or UTM Simple?
- On the Shopify App Store: AdTrack 3.8 from 13 reviews and UTM Simple 1.0 from 1 reviews.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for AdTrack, Mar 28, 2026 for UTM Simple; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for AdTrack, Mar 28, 2026 for UTM Simple. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.