AdRoll Advertising vs UnDigital
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026 for AdRoll Advertising, Oct 14, 2026 for UnDigital.
The short answer
- UnDigital lists 11 features AdRoll Advertising’s listing doesn’t mention, including A/B testing, Device, Keyword.
Head to head
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Ads
- · Access to Display, Native and Video Ads
- · AdRoll Rewards Program (Free Ad Credits)
- · Audience Segmentation
- · Reporting & Insights
Marketing & Ads+ 1
- · All Free Features Plus:
- · Marketing Automations/Recipes
- · Social Ad Integrations:TikTok, Meta, Pin
- · Unlimited Email Sends
Marketing & Ads+ 2
- · All Free Features Plus:
- · Marketing Automations/Recipes
- · Social Ad Integrations:TikTok, Meta, Pin
- · Unlimited Email Sends
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using two decades of data and machine learning, our full-funnel multichannel advertising solution is proven to generate awareness, deepen interest, and drive outcomes with tools for identifying the right audience,…
Build loyalty and revenue when you use UnDigital’s Unboxing Experience Platform to add beautiful, personalized, and trackable marketing inserts to each of your outgoing packages.
- Display Ads: Use dynamic ads that feature your products on millions of websites
- Social Ad Integrations: Manage social ad campaigns on TikTok, Meta & Pinterest
- Email: Pair (unlimited!) emails with ads for peak performance
- Automations: Run pre-optimized retargeting campaigns across ads and email
- Audience targeting
- Personalized print marketing
- ROI analytics
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdRoll Advertising |  UnDigital |
|---|---|---|
| Detected stores | 5,663 | Not published |
| Net store change, 28 days | −88 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | 19% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Australia, United Kingdom | Not published |
Reviews
| Measure | AdRoll Advertising | UnDigital |
|---|---|---|
| App Store rating | 4.4 ★ | Not published |
| App Store reviews | 325 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AdRoll Advertising | UnDigital |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $40/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | AdRoll Advertising | UnDigital |
|---|---|---|
| Shopify category rank | Not enough data | #257 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 19, 2015 | Jan 26, 2021 |
| Languages | 1 | 1 |
| Developer | AdRoll | UnDigital |
FAQ
AdRoll Advertising and UnDigital: common questions
- What features does each app list that the other doesn’t?
- AdRoll Advertising lists 6 the others don’t mention, such as Bid optimization, Dashboards, Engagement metrics, Pixel management. UnDigital lists 11 the others don’t mention, such as A/B testing, Device, Keyword, Location-based. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026 for AdRoll Advertising, Oct 14, 2026 for UnDigital; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026 for AdRoll Advertising, Oct 14, 2026 for UnDigital. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.