Adray ‑ AI Campaign Analytics vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 22, 2026 for Adray, Nov 9, 2026 for TrueROAS.
The short answer
- Adray lists 4 features TrueROAS’s listing doesn’t mention, including Abandoned cart, Activity tracking, Data export.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdray helps you see which campaigns generate real sales and where shoppers leave without buying. It connects your ad accounts with Shopify orders, so you can compare reported conversions with verified revenue after refunds. See where shoppers get stuck, and ask AI questions about your marketing and sales in plain language.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Multichannel attribution to see which campaigns drive real sales
- Real-time tracking of sessions, events, and orders in one dashboard
- Export attributed orders, sessions, and events to CSV anytime
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Adray |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 321 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Adray | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
FAQ
Adray and TrueROAS: common questions
- What features does each app list that the other doesn’t?
- Adray lists 4 the others don’t mention, such as Abandoned cart, Activity tracking, Data export, Segmentation. TrueROAS lists 4 the others don’t mention, such as AI insights, Funnel analysis, GDPR compliance, Lifetime value (LTV). A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 22, 2026 for Adray, Nov 9, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 22, 2026 for Adray, Nov 9, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.