Adray ‑ AI Campaign Analytics vs Origin: Attribution & Profit

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 22, 2026 for Adray, Nov 9, 2026 for Origin.

The short answer

  • Adray lists 6 features Origin’s listing doesn’t mention, including Abandoned cart, Activity tracking, Page views.

Head to head

Detected stores

Adray: —
Origin: 96

App Store reviews

Adray: —
Origin: 34

Stores added, 28 days

Adray: —
Origin: 4
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
May 19, 2026
Nov 11, 2022
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
2 last full month
Detected stores
0active installs
96active installs
  • Kopari Beauty
  • Happy Mammoth AU
  • KontrolFreek
  • HK Army Clothing
  • THE WATCH CO.
+91 more
Most common store size
—
11-50 products23%
Top countries
—
  • United States20%
  • Czechia11%
  • India9%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035JulOctDecMarJunSepOctOrigin: Attribution & Profit: 5 reviews in July 2025Origin: Attribution & Profit: 3 reviews in August 2025Origin: Attribution & Profit: 3 reviews in October 2025Origin: Attribution & Profit: 1 reviews in November 2025Origin: Attribution & Profit: 1 reviews in December 2025Origin: Attribution & Profit: 1 reviews in January 2026Origin: Attribution & Profit: 2 reviews in March 2026Origin: Attribution & Profit: 1 reviews in April 2026Origin: Attribution & Profit: 1 reviews in June 2026Origin: Attribution & Profit: 2 reviews in August 2026Origin: Attribution & Profit: 5 reviews in September 2026Origin: Attribution & Profit: 2 reviews in October 2026
AdrayOriginCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $29 to $49/month
Plans
Free
Pro$29/month
14-day free trial
  • · 1-year attribution window
  • · 2,000 orders/month
  • · Custom costs & profit tracking
  • · MCP server
  • · Meta Ads & Google Ads integration
  • · Multi-touch attribution
Platinum$49/month
14-day free trial
  • · 1-year attribution window
  • · 10,000 orders/month
  • · Custom costs & profit tracking
  • · MCP server
  • · Meta Ads & Google Ads integration
  • · Multi-touch attribution
Coverage
14 of 15 features93%
9 of 15 features60%
Unique strengths
  • Abandoned cart
  • Activity tracking
  • Page views
  • Pixel tracking
  • +2 more
  • Funnel analysis
Analytics
93%14/15
60%9/15
Customer behavior
100%5/5
20%1/5
Marketing and sales
86%6/7
71%5/7
Visuals and reports
100%3/3
100%3/3
681onlybothonly
AdrayOrigin15 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

AdrayNo rating yetOrigin5.0(34)
Works with also listed by another
—
  • Checkout
How it sells itself

Adray helps you see which campaigns generate real sales and where shoppers leave without buying. It connects your ad accounts with Shopify orders, so you can compare reported conversions with verified revenue after refunds. See where shoppers get stuck, and ask AI questions about your marketing and sales in plain language.

Origin improves your order attribution data and tracks more orders than regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. return customers, net profit, and true ROAS (including LTV) for each ad, campaign, & UTM link.

Key points
  • Multichannel attribution to see which campaigns drive real sales
  • Real-time tracking of sessions, events, and orders in one dashboard
  • Export attributed orders, sessions, and events to CSV anytime
  • Reliable and accurate UTM analytics
  • Instant order attribution - no need to wait days to see results
  • Quickly find your top-performing sources and campaigns
  • Generate UTM links and snippets that plug directly into FB Ads
Screenshots
Adray for Marketing Attribution and Conversion Insights
Adray Onboarding Connect Data SourcesROAS, Attributed Orders, Paid Media and Data Enrichment PanelsPixel Attribution Dashboard With Live Events And New Orders
Intuitive and reliable UTM analytics for Shopify
Simple order attributionUTM link generatorInstant, searchable UTM analytics

Installed with

AdrayNo rating yetOrigin5.0(34)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAdrayOrigin
Detected storesNot published96as of Nov 9, 2026
Net store change, 28 days0estimated+4estimated
Stores added, 28 daysNot enough data4new and returning
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedHealth & Beauty, Sporting Goods, Apparel & Accessories
Top store countriesNot publishedUnited States, Czechia, India

Reviews

MeasureAdrayOrigin
App Store ratingNot published5.0 ★
App Store reviewsNot published34
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAdrayOrigin
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listed$29/month
Longest free trialNot listed14 days
Plans listedNot published2

Listing

MeasureAdrayOrigin
Shopify category rank#1277in Analytics#40(ahead)in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoYes
LaunchedMay 19, 2026Nov 11, 2022
Languages1English1English
DeveloperAdrayOrigin Attribution

FAQ

Adray and Origin: common questions

What features does each app list that the other doesn’t?
Adray lists 6 the others don’t mention, such as Abandoned cart, Activity tracking, Page views, Pixel tracking. Origin lists 1 the others don’t mention, such as Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 22, 2026 for Adray, Nov 9, 2026 for Origin; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 22, 2026 for Adray, Nov 9, 2026 for Origin. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.