AdellaInsight vs MerchantFlow: Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jul 10, 2026 for AdellaInsight, Oct 29, 2026 for MerchantFlow.
The short answer
- AdellaInsight lists 7 features MerchantFlow’s listing doesn’t mention, including Abandoned cart, Checkout analytics, Forecasting.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdellaInsight connects your Shopify store with your ad platforms to create a single source of truth for marketing performance. The app syncs your orders, products, customers, and inventory alongside ad spend and conversions from every channel. You see exactly where profit is coming from, which campaigns are wasting budget, and where to scale next.
MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
- See all your ad spend and Shopify revenue in one
- Track true profitability with blended ROAS across every ad channel
- Spot at-risk inventory and top-performing products before it's too late
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AdellaInsight |  MerchantFlow |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AdellaInsight | MerchantFlow |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AdellaInsight | MerchantFlow |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $49/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 3 |
Listing
| Measure | AdellaInsight | MerchantFlow |
|---|---|---|
| Shopify category rank | #420 | #239(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 18, 2026 | May 6, 2026 |
| Languages | 1 | 1 |
| Developer | Adella Digital | MerchantFlow |
FAQ
AdellaInsight and MerchantFlow: common questions
- What features does each app list that the other doesn’t?
- AdellaInsight lists 7 the others don’t mention, such as Abandoned cart, Checkout analytics, Forecasting, Funnel analysis. MerchantFlow lists 3 the others don’t mention, such as Data export, GDPR compliance, Real-time tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jul 10, 2026 for AdellaInsight, Oct 29, 2026 for MerchantFlow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jul 10, 2026 for AdellaInsight, Oct 29, 2026 for MerchantFlow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.