AddSearch Search & Discovery vs Axel Search

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Only Axel Search lists a free plan. Paid plans start at $129/month for AddSearch Search & Discovery and $19/month for Axel Search.
  • Axel Search lists 7 features AddSearch Search & Discovery’s listing doesn’t mention, including AI search, Autocomplete, Custom styling.

Head to head

App Store reviews

AddSearch Search & Discovery: 3
Axel Search: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Search and filters
  • Search and navigation - Other
  • Search and filters
Languages
  • English
  • English
Launched
Jan 11, 2023
Mar 26, 2025
Built for Shopify
Not badged
Not badged
Reviews per month
3 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035JunAugAddSearch Search & Discovery: 1 reviews in June 2023AddSearch Search & Discovery: 3 reviews in August 2023
AddSearch Search & DiscoveryAxel SearchCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$129/month
From $0 to $169/month
Plans
Professional Plan$129/month
14-day free trial
  • · 10,000 products, 100,000 queries a month
  • · 30 days search history
  • · Multi-lingual support
  • · Promotions, Synonyms
Premium Plan$5,988/year
14-day free trial
  • · 365 days search history
  • · 50,000 products, 500,000 queries a month
  • · Everything in Professional Plan, plus:
  • · Ranking Tools, Personalization
StarterFree
  • · Basic Analytics
  • · Basic Email Support
  • · Customize in Theme Editor
  • · Unlimited Smart Search
  • · Up to 30 Products
Standard$19/month
14-day free trial
  • · AI Product Recommendations
  • · AI Semantic Search
  • · Customize in Theme Editor
  • · Email Support (Same-Day Response)
  • · Real Time Analytics
  • · Typo Tolerance & Suggesstions
Pro$59/month
14-day free trial
  • · AI Product Recommendations
  • · AI Semantic Search
  • · Customize in Theme Editor
  • · Priority Email Support
  • · Real Time Analytics
  • · Typo Tolerance & Suggestions
Business$169/month
14-day free trial
  • · AI Product Recommendations
  • · AI Semantic Search
  • · Collection Search
  • · Enhanced Performance
  • · Priority Email Support
  • · Real Time Analytics
Coverage
6 of 13 features46%
11 of 13 features85%
Unique strengths
  • AI insights
  • Instant search
  • AI search
  • Autocomplete
  • Custom styling
  • Search bar
  • +3 more
Search and filters
46%6/13
85%11/13
Analytics
100%4/4
75%3/4
Display customization
33%1/3
100%3/3
Search features
17%1/6
83%5/6
247onlybothonly
AddSearch Search & DiscoveryAxel Search13 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Checkout
How it sells itself

AddSearch's Intelligent Search & Discovery is built to help you sell more. ⭐️ Personalized search results help your visitors find products that are relevant to them. ⭐️ Auto synonyms, powered by OpenAI technology, delivers correct search results, no matter which words your visitors use to find the products. ⭐️ With the 'Add to Cart' feature in search results, fast checkout becomes the norm.

Enhance your online shop search experience with our intuitive app. It integrates seamlessly with your storefront to deliver accurate, context-aware results, ensuring customers quickly find the products they need.

Key points
  • Self-learning algorithm adjusts search results based on visitor patterns.
  • Helps customers check out faster with the add to cart button on search results.
  • Actionable analytics, which gives real-time insights into search statistics.
  • Personalized Search: Tailored results, unique to every shopper's journey.
  • Accurate, context-aware search results
  • Seamless storefront integration
  • Advanced query analysis for precision
  • Real-time search suggestions
Screenshots
Use Add To Cart button on search results for faster check-out
Take full control of your search results using ranking toolsUse tags, collections, options as facets and filtersOverlay widget layout compatible with all themes
Typo Tolerance & Suggestions
Analytics & InsightsAxel SearchEasy Instalation

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAddSearch Search & DiscoveryAxel Search
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureAddSearch Search & DiscoveryAxel Search
App Store rating5.0 ★Not published
App Store reviews3Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAddSearch Search & DiscoveryAxel Search
Free planNot listedYes
Lowest paid monthly plan$129/month$19/month(ahead)
Longest free trial14 days14 days
Plans listed24

Listing

MeasureAddSearch Search & DiscoveryAxel Search
Shopify category rankNot enough dataNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJan 11, 2023Mar 26, 2025
Languages1English1English
DeveloperAddSearchCifre si Litere SRL

FAQ

AddSearch Search & Discovery and Axel Search: common questions

Is AddSearch Search & Discovery or Axel Search cheaper?
Only Axel Search lists a free plan. Paid plans start at $129/month for AddSearch Search & Discovery and $19/month for Axel Search. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
AddSearch Search & Discovery lists 2 the others don’t mention, such as AI insights, Instant search. Axel Search lists 7 the others don’t mention, such as AI search, Autocomplete, Custom styling, Search bar. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.