AddressWise vs OptiMail
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AddressWise, Oct 22, 2026 for OptiMail.
The short answer
- Only AddressWise lists a free plan.
Head to head
Free
Starter
Growth
Pro
Pay as you go
- · Automated UK address checks
- · Customer address self-correction
- · Dashboard and daily reports
- · Mover and goneaway detection
- · No monthly subscription
- · Pay only for positive matches
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAddressWise checks shipping addresses at checkout and again after the order is placed. Checkout blocks obviously invalid addresses like PO boxes, emoji, or empty fields. Afterward, subtler problems such as a missing house number or a mismatched postal code are flagged, and the order is held automatically. The customer gets an email with a link to review and correct their own address.
Shoppers often let their phone fill in their address at checkout, and it can be one they saved before they moved. Shopify checks the address is real. OptiMail checks your customer still lives there. Every UK order is checked for movers and goneaways as soon as it’s placed.
- Blocks invalid addresses at checkout before payment is processed
- Flags risky addresses after checkout and holds the order automatically
- Sends customers a one-click link to confirm or fix their own address
- Choose how strict the checks are and which issues to catch
- Checks UK delivery addresses after checkout
- Prompts customers to review their address
- Highlights possible mover and goneaway records
- Helps reduce failed delivery and reshipping costs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AddressWise |  OptiMail |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AddressWise | OptiMail |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AddressWise | OptiMail |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 30 days | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | AddressWise | OptiMail |
|---|---|---|
| Shopify category rank | #462 | #445(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 22, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | DocSmith | BBS |
FAQ
AddressWise and OptiMail: common questions
- Is AddressWise or OptiMail cheaper?
- Only AddressWise lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AddressWise, Oct 22, 2026 for OptiMail; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AddressWise, Oct 22, 2026 for OptiMail. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.