Addingwell ‑ GTM & DataLayer vs NexFeb GTM & DataLayer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 24, 2026 for Addingwell, Nov 11, 2026 for NexFeb GTM & DataLayer.
The short answer
- NexFeb GTM & DataLayer lists 2 features Addingwell’s listing doesn’t mention, including Lifetime value (LTV), UTM tracking.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Professional
- · one per line
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAddingwell ‑ GTM & DataLayer enables acquisition, tracking, and analytics professionals to seamlessly add Google Tag Manager (GTM) across all store pages while collecting user interactions in a comprehensive GA4-formatted dataLayer. Take control of Shopify’s tracking challenges with full checkout tracking, ensuring key conversion data is never missed.
NexFeb GTM & DataLayer adds a complete ecommerce data layer to your store, from product views and cart to checkout and purchase, and loads Google Tag Manager from your own domain. Send events to Meta, Google Ads, GA4, TikTok and more through your server container with matching event IDs, so platforms count each conversion once.
- Full checkout tracking to address Shopify’s tracking challenges
- Seamless GTM.js integration and GA4-ready dataLayer management
- Quick, no-code installation in just 5 minutes
- Free with no subscription required
- Full ecommerce data layer for GTM: product view, cart, checkout and purchase
- First-party GTM loader and server-side events with deduplication
- Cookie Extender keeps tracking cookies for up to 400 days
- Consent Mode v2 with Shopify's cookie banner, set up without theme code
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Addingwell | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | Not enough data |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Addingwell | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Addingwell | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $10/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 1 |
Listing
| Measure | Addingwell | |
|---|---|---|
| Shopify category rank | #54 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 8, 2024 | Nov 11, 2026 |
| Languages | 1 | 1 |
| Developer | Addingwell | NexFeb |
FAQ
Addingwell and NexFeb GTM & DataLayer: common questions
- What features does each app list that the other doesn’t?
- Addingwell lists 1 the others don’t mention, such as Data export. NexFeb GTM & DataLayer lists 2 the others don’t mention, such as Lifetime value (LTV), UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 24, 2026 for Addingwell, Nov 11, 2026 for NexFeb GTM & DataLayer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 24, 2026 for Addingwell, Nov 11, 2026 for NexFeb GTM & DataLayer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.