Addingwell ‑ GTM & DataLayer vs GroPulse GTM & Data Layer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 24, 2026 for Addingwell, Nov 10, 2026 for GroPulse GTM & Data Layer.
The short answer
- On the Shopify App Store: Addingwell 5.0 from 9 reviews and GroPulse GTM & Data Layer 4.9 from 40 reviews.
- Only GroPulse GTM & Data Layer lists a free plan.
- Addingwell lists 7 features GroPulse GTM & Data Layer’s listing doesn’t mention, including Activity tracking, Data export, Event tracking.
Head to head
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Basic GTM container setup
- · Checkout extensibility support
- · GDPR consent banner
- · GTM script on all pages
- · Install Google Tag Manager
- · Multi-language interface
Pro Plan
- · 1-click template generator
- · 40+ pre-built GTM tags
- · All FREE plan features
- · Event deduplication system
- · GA4, Facebook, TikTok & 5+ platforms
- · GDPR consent management
Advanced Plan
- · 1-click template generator
- · 40+ pre-built GTM tags
- · All features from Pro plan
- · Custom events
- · In-depth Server-Side Analytics
- · Premium support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAddingwell ‑ GTM & DataLayer enables acquisition, tracking, and analytics professionals to seamlessly add Google Tag Manager (GTM) across all store pages while collecting user interactions in a comprehensive GA4-formatted dataLayer. Take control of Shopify’s tracking challenges with full checkout tracking, ensuring key conversion data is never missed.
A complete server-side GTM solution with 40+ pre-built tags across 7 advertising platforms. Configured tags for Google Analytics 4, Facebook Conversion API (Meta CAPI), TikTok, Google Ads with Enhanced Conversions, LinkedIn, Twitter, and Pinterest. Download ready-to-import GTM template with 1 click. Server-side tracking bypasses ad blockers for accurate conversion data. Event deduplication prevents double-counting.
- Full checkout tracking to address Shopify’s tracking challenges
- Seamless GTM.js integration and GA4-ready dataLayer management
- Quick, no-code installation in just 5 minutes
- Free with no subscription required
- Easy to setup
- No manual code is required to implement GTM
- Track data accurately
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Addingwell |  GroPulse GTM & Data Layer |
|---|---|---|
| Detected stores | Not published | 7,497 |
| Net store change, 28 days | 0 | −41 |
| Stores added, 28 days | Not enough data | 39 |
| Big-brand share | Not enough data | 9% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, India |
Reviews
| Measure | Addingwell | GroPulse GTM & Data Layer |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 9 | 40(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Addingwell | GroPulse GTM & Data Layer |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $29.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Addingwell | GroPulse GTM & Data Layer |
|---|---|---|
| Shopify category rank | #54(ahead) | #137 |
| Shopify App Charts | Not on this week’s charts | #5 in Analytics |
| Built for Shopify | No | Yes |
| Launched | Aug 8, 2024 | Sep 23, 2022 |
| Languages | 1 | 1 |
| Developer | Addingwell | GroPulse |
FAQ
Addingwell and GroPulse GTM & Data Layer: common questions
- Is Addingwell or GroPulse GTM & Data Layer cheaper?
- Only GroPulse GTM & Data Layer lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Addingwell or GroPulse GTM & Data Layer?
- On the Shopify App Store: Addingwell 5.0 from 9 reviews and GroPulse GTM & Data Layer 4.9 from 40 reviews.
- What features does each app list that the other doesn’t?
- Addingwell lists 7 the others don’t mention, such as Activity tracking, Data export, Event tracking, Page views. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 24, 2026 for Addingwell, Nov 10, 2026 for GroPulse GTM & Data Layer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 24, 2026 for Addingwell, Nov 10, 2026 for GroPulse GTM & Data Layer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.