Addingwell ‑ GTM & DataLayer vs Exatom Checkout Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 24, 2026 for Addingwell, Nov 9, 2026 for Exatom Checkout Analytics.
The short answer
- Exatom Checkout Analytics lists 10 features Addingwell’s listing doesn’t mention, including Abandoned cart, AI insights, Analytics dashboard.
Head to head
- Netherlands
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Base Plan
- · 7500 checkout sessions
Advanced Plan
- · 15000 checkout sessions
Pro plan
- · 30000 checkout sessions
Enterprise Plan
- · 50000 checkout sessions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAddingwell ‑ GTM & DataLayer enables acquisition, tracking, and analytics professionals to seamlessly add Google Tag Manager (GTM) across all store pages while collecting user interactions in a comprehensive GA4-formatted dataLayer. Take control of Shopify’s tracking challenges with full checkout tracking, ensuring key conversion data is never missed.
Exatom shows you where checkout friction hides and how to eliminate it. Diagnose drop-offs by step and field, correlate errors to abandonment, and compare your metrics to industry benchmarks to focus on the highest-impact fixes. Cookieless, GDPR-friendly and easy to install, Exatom helps you improve checkout performance in minutes.
- Full checkout tracking to address Shopify’s tracking challenges
- Seamless GTM.js integration and GA4-ready dataLayer management
- Quick, no-code installation in just 5 minutes
- Free with no subscription required
- Form & field-level insights on starts, failed submits, drop-offs and conversions
- Error measurement with autofill correlation to pinpoint costly issues
- Autofill adoption and device/browser discrepancy tracking
- Monitoring and real-time alerts to safeguard conversions
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Addingwell |  Exatom Checkout Analytics |
|---|---|---|
| Detected stores | Not published | 3 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Home & Garden, Vehicles & Parts |
| Top store countries | Not published | Netherlands, France |
Reviews
| Measure | Addingwell | Exatom Checkout Analytics |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Addingwell | Exatom Checkout Analytics |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $75/month |
| Longest free trial | Not listed | 15 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Addingwell | Exatom Checkout Analytics |
|---|---|---|
| Shopify category rank | #54(ahead) | #912 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 8, 2024 | Oct 24, 2025 |
| Languages | 1 | 1 |
| Developer | Addingwell | Exatom BV |
FAQ
Addingwell and Exatom Checkout Analytics: common questions
- What features does each app list that the other doesn’t?
- Addingwell lists 2 the others don’t mention, such as Pixel tracking, Purchase tracking. Exatom Checkout Analytics lists 10 the others don’t mention, such as Abandoned cart, AI insights, Analytics dashboard, Benchmarking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 24, 2026 for Addingwell, Nov 9, 2026 for Exatom Checkout Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 24, 2026 for Addingwell, Nov 9, 2026 for Exatom Checkout Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.