AD Google Analytics 4 vs SS: Customer Gender Detector

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for AD Google Analytics 4, Oct 19, 2026 for SS.

The short answer

  • Paid plans start at $2.95/month for AD Google Analytics 4 and $10/month for SS.
  • AD Google Analytics 4 lists 8 features SS’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Custom reports.

Head to head

App Store reviews

AD Google Analytics 4: 2
SS: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Advanced features of Google Analytics 4 for your store

Detect the gender of your customers

Categories
  • Analytics
  • Analytics
  • Marketing - Other
Languages
  • English
  • English
Launched
Jan 7, 2021
Nov 9, 2015
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012JanFebJulOctJulAD Google Analytics 4: 2 reviews in January 2021AD Google Analytics 4: 1 reviews in February 2021AD Google Analytics 4: 1 reviews in July 2021AD Google Analytics 4: 1 reviews in July 2024SS: Customer Gender Detector: 1 reviews in October 2021
AD Google Analytics 4SSCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$2.95/month
From $10 to $25/month
Plans
PRO$2.95/month
7-day free trial
Basic$10/month
30-day free trial
  • · 15,000 customers/month
  • · Adds gender tag & metafield to customers
  • · Gender percentage
  • · OId & new customers
  • · Region aware
  • · Spreadsheet export
Plus$12/month
30-day free trial
  • · 100,000 customers/month
  • · Basic plan features
  • · Customize gender tags, eg, use hombre
Premium$18/month
30-day free trial
  • · 500,000 customers/month
  • · Customize gender tags, eg, use hombre
  • · Plus plan features
Unlimited$25/month
30-day free trial
  • · Customize gender tags, eg, use hombre
  • · Premium plan features
  • · Unlimited customers
Coverage
8 of 14 features57%
6 of 14 features43%
Unique strengths
  • Activity tracking
  • Analytics dashboard
  • Custom reports
  • Event tracking
  • +4 more
  • Cohort analysis
  • Data export
  • Lifetime value (LTV)
  • Loyalty analysis
  • +2 more
Analytics
57%8/14
43%6/14
Customer behavior
50%4/8
50%4/8
Marketing and sales
67%2/3
33%1/3
Visuals and reports
67%2/3
33%1/3
806onlybothonly
AD Google Analytics 4SS14 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

AD Google Analytics 4 to Advanced features of Google Analytics 4 for your store with customizable options. Having a correctly configured Google Analytics account for your Shopify store means that you can have confidence in the reports and numbers inside Google Analytics.

Gender is one of the foundational variables for defining and analyzing customer cohorts, enabling more targeted email and marketing strategies that can drive higher engagement and increased sales. Customer Gender Detector creates Shopify Segments for each gender and adds the gender to existing & future customers as a tag and metafield.

Key points
  • GA4 property enables more robust cross-device and cross-platform tracking.
  • Accurate reporting on unique users across platforms.
  • No limits on the volume of data you can send.
  • Automatic tracking for certain types of events.
  • Detect the gender of current and future customers by their name and region
  • Gender is added to customer records in Shopify as a tag & metafield
  • Export customer gender and probability to a spreadsheet
  • Automatically import new customers and detect their genders
Screenshots
Google Analytics
HelpAdminAD Google Analytics 4
Customer in Shopify Admin tagged with their gender
Detected gender, probability and export settingsCustomer name, gender, country, and gender probabilityCustomer import and gender identification request queue

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAD Google Analytics 4SS
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureAD Google Analytics 4SS
App Store rating5.0 ★Not published
App Store reviews2Not published
New reviews, 28 days0(ahead)0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAD Google Analytics 4SS
Free planNot listedNot listed
Lowest paid monthly plan$2.95/month(ahead)$10/month
Longest free trial7 days30 days
Plans listed14

Listing

MeasureAD Google Analytics 4SS
Shopify category rank#725in Analytics#675(ahead)in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJan 7, 2021Nov 9, 2015
Languages1English1English
DeveloperAD digitechScreenStaring

FAQ

AD Google Analytics 4 and SS: common questions

Is AD Google Analytics 4 or SS cheaper?
Paid plans start at $2.95/month for AD Google Analytics 4 and $10/month for SS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
AD Google Analytics 4 lists 8 the others don’t mention, such as Activity tracking, Analytics dashboard, Custom reports, Event tracking. SS lists 6 the others don’t mention, such as Cohort analysis, Data export, Lifetime value (LTV), Loyalty analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for AD Google Analytics 4, Oct 19, 2026 for SS; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for AD Google Analytics 4, Oct 19, 2026 for SS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.