AD Google Analytics 4 vs Databay: ROAS Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for AD Google Analytics 4, Nov 12, 2026 for Databay.
The short answer
- On the Shopify App Store: AD Google Analytics 4 5.0 from 2 reviews and Databay 5.0 from 1 reviews.
- Databay lists 16 features AD Google Analytics 4’s listing doesn’t mention, including Abandoned cart, AI insights, Checkout analytics.
Head to head
Advanced features of Google Analytics 4 for your store
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
PRO
Free
- · 5 AI assistant questions/day
- · 500 orders/month, free forever
- · All dashboards, Reports, SQL Explore
- · Data refreshes once a day
- · First 14 days: no order limit
- · Last 12 months of order history
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAD Google Analytics 4 to Advanced features of Google Analytics 4 for your store with customizable options. Having a correctly configured Google Analytics account for your Shopify store means that you can have confidence in the reports and numbers inside Google Analytics.
Profit analytics for Shopify stores that run Facebook and Google ads. Both platforms count the same order as their own sale, so your ads look better than they are. Databay checks ad spend against real Shopify orders: true ROAS, blended ROAS and net profit after product costs, payment fees and ad spend. Compare Meta and Google side by side and spot campaigns that lose money.
- GA4 property enables more robust cross-device and cross-platform tracking.
- Accurate reporting on unique users across platforms.
- No limits on the volume of data you can send.
- Automatic tracking for certain types of events.
- Unified dashboard combining Shopify, GA4, Google Ads and Meta Ads data
- Track sales, sessions and ad spend together in one view
- Automatic data syncing to keep your dashboards up to date
- Compare marketing performance across all your channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AD Google Analytics 4 |  Databay |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AD Google Analytics 4 | Databay |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 2(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AD Google Analytics 4 | Databay |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $2.95/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | AD Google Analytics 4 | Databay |
|---|---|---|
| Shopify category rank | #725 | #377(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 7, 2021 | Sep 24, 2026 |
| Languages | 1 | 1 |
| Developer | AD digitech | DataBurst |
FAQ
AD Google Analytics 4 and Databay: common questions
- Which has better reviews, AD Google Analytics 4 or Databay?
- On the Shopify App Store: AD Google Analytics 4 5.0 from 2 reviews and Databay 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- AD Google Analytics 4 lists 3 the others don’t mention, such as Event tracking, Real-time tracking, UTM tracking. Databay lists 16 the others don’t mention, such as Abandoned cart, AI insights, Checkout analytics, Cohort analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for AD Google Analytics 4, Nov 12, 2026 for Databay; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for AD Google Analytics 4, Nov 12, 2026 for Databay. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.