ActiveTrail Analytics & BI vs Shopify Flow
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Aug 9, 2026 for ActiveTrail Analytics & BI, Nov 8, 2026 for Shopify Flow.
The short answer
- ActiveTrail Analytics & BI lists 24 features Shopify Flow’s listing doesn’t mention, including A/B testing, AI generation, Analytics.
Head to head
Automate everything and get back to business
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEasily connects your store to ActiveTrail's extensive platform. Customer data, orders, and site activity sync in real time so your campaigns always reflect what's happening in your store. Use that data to build automated workflows, and create targeted segments. Track revenue attribution for every customer, and segment them automatically using RFM scoring based on their purchase behavior.
Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost productivity and reclaim your time by automating tasks, streamlining business processes, customizing how your store works, or connecting to your favorite apps and external services.
- Launch abandoned cart, welcome, post-purchase, and win-back flows instantly
- Reach customers on email, SMS, WhatsApp, push, and social from one platform
- Target customers by purchases, behavior, and lifecycle with real-time store data
- Enrich your list with popups, then A/B test campaigns to maximize results
- Automate your store with hundreds of example templates for popular use cases.
- Customize by adding conditional logic and as many actions as you need.
- Works with tags, metafields, fulfillment, B2B, Slack, Google Sheets, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ActiveTrail Analytics & BI |  Shopify Flow |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ActiveTrail Analytics & BI | Shopify Flow |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 15,349 |
| New reviews, 28 days | Not enough data | 677 |
| Reviewers a year or more in | Not enough data | 63% |
Pricing
| Measure | ActiveTrail Analytics & BI | Shopify Flow |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | ActiveTrail Analytics & BI | Shopify Flow |
|---|---|---|
| Shopify category rank | #549 | #1 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 8, 2026 | Sep 18, 2017 |
| Languages | 4 | 1 |
| Developer | ActiveTrail | Shopify |
FAQ
ActiveTrail Analytics & BI and Shopify Flow: common questions
- What features does each app list that the other doesn’t?
- ActiveTrail Analytics & BI lists 24 the others don’t mention, such as A/B testing, AI generation, Analytics, APIs and webhooks. Shopify Flow lists 13 the others don’t mention, such as Browse abandonment, Drip campaigns, Follow-up emails, Fraud detection. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Aug 9, 2026 for ActiveTrail Analytics & BI, Nov 8, 2026 for Shopify Flow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Aug 9, 2026 for ActiveTrail Analytics & BI, Nov 8, 2026 for Shopify Flow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.