ActiveCampaign Marketing vs ActiveTrail Analytics & BI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ActiveCampaign Marketing, Aug 9, 2026 for ActiveTrail Analytics & BI.
The short answer
- ActiveCampaign Marketing lists 29 features ActiveTrail Analytics & BI’s listing doesn’t mention, including A/B testing, Birthday messages, Bulk messaging.
Head to head
ActiveCampaign: Customer Experience & Marketing Automation
- United States
- Netherlands
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Abandoned Cart
- · CRM
- · Email Sending 10x contact limit
- · Generative AI
- · Multi step Marketing Automation
- · Order Status Triggers
Plus
- · Coupons Block
- · Ecommerce Dashboard
- · Landing Pages
- · Marketing Revenue Report
- · Product Catalog
- · Starter Features
Pro
- · Attribution Conversion Tracking
- · Conditional Content
- · Email Sending 12x contact limit
- · Plus Features
- · Predictive Sends
- · Shopify Plus integration
Enterprise
- · 5 users included
- · Custom Objects
- · Email Sending 15x contact limit
- · Pro Features
- · Single Sign On
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.
Easily connects your store to ActiveTrail's extensive platform. Customer data, orders, and site activity sync in real time so your campaigns always reflect what's happening in your store. Use that data to build automated workflows, and create targeted segments. Track revenue attribution for every customer, and segment them automatically using RFM scoring based on their purchase behavior.
- Enhance your marketing efforts with Shopify store data and 900+ apps.
- Historical and real-time data to create segments and triggers for campaigns.
- Templates for welcome emails, abandoned cart, subscriptions, and more.
- Real-time revenue insights per automation, campaign, segment, and channel.
- Launch abandoned cart, welcome, post-purchase, and win-back flows instantly
- Reach customers on email, SMS, WhatsApp, push, and social from one platform
- Target customers by purchases, behavior, and lifecycle with real-time store data
- Enrich your list with popups, then A/B test campaigns to maximize results
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ActiveCampaign Marketing |  ActiveTrail Analytics & BI |
|---|---|---|
| Detected stores | 775 | Not published |
| Net store change, 28 days | +2 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | 21% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Netherlands, Germany | Not published |
Reviews
| Measure | ActiveCampaign Marketing | ActiveTrail Analytics & BI |
|---|---|---|
| App Store rating | 4.5 ★ | Not published |
| App Store reviews | 256 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ActiveCampaign Marketing | ActiveTrail Analytics & BI |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | ActiveCampaign Marketing | ActiveTrail Analytics & BI |
|---|---|---|
| Shopify category rank | #117 | #549 |
| Shopify App Charts | #12 in Email marketing | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 24, 2012 | May 8, 2026 |
| Languages | 6 | 4 |
| Developer | ActiveCampaign | ActiveTrail |
FAQ
ActiveCampaign Marketing and ActiveTrail Analytics & BI: common questions
- What features does each app list that the other doesn’t?
- ActiveCampaign Marketing lists 29 the others don’t mention, such as A/B testing, Birthday messages, Bulk messaging, Cart recovery. ActiveTrail Analytics & BI lists 22 the others don’t mention, such as APIs, Back-in-stock emails, Bulk editing, Cart emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ActiveCampaign Marketing, Aug 9, 2026 for ActiveTrail Analytics & BI; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ActiveCampaign Marketing, Aug 9, 2026 for ActiveTrail Analytics & BI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.