Action Forms vs Leadly
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only Action Forms lists a free plan. Paid plans start at $3/month for Action Forms and $9/month for Leadly.
- Action Forms lists 9 features Leadly’s listing doesn’t mention, including Applications, Custom, Custom CSS.
Head to head
Free Unlimited
- · 15+ field types
- · Drag-and-drop form builder
- · Easy embedding anywhere
- · Fully responsive mobile and desktop
- · Instant email notifications
- · Multi-step forms
Premium Plan
- · Email notifications (admin + user)
- · Free: up to 2 forms
- · Priority Support
- · Theme app block + DOM embed
- · Unlimited forms and entries on Premium
Leadly
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureActionForm helps Shopify stores collect customer data, feedback, and leads through custom forms. Create multi-step forms with drag-and-drop, support checkboxes and radio buttons, and embed via app block or HTML. Submissions are saved automatically and can notify by email. Handle contact, surveys, and signups without developers. Fully responsive.
Leadly is a form builder for stores that need the leads: contact, wholesale and quote, back-in-stock, and support forms. Drag in the fields you want, then publish without touching theme code. Every submission is saved the moment it is sent, so a failed email never means a lost lead. Review submissions in your dashboard, export to CSV, and forward to email or a webhook with automatic retries.
- Drag-and-drop form builder with multi-step support
- Pre-built templates for contact and lead capture
- Email notifications when submissions are received
- Manage form entries and export to CSV
- Never lose a lead — every submission is stored the instant it is sent.
- Build forms with no code: email, name, phone, dropdown, and checkbox fields.
- Every field is validated and captured, so no entry comes in blank.
- Export submissions to CSV, or forward to email or a webhook with retries.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Action Forms |  Leadly |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Action Forms | Leadly |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Action Forms | Leadly |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $3/month(ahead) | $9/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 1 |
Listing
| Measure | Action Forms | Leadly |
|---|---|---|
| Shopify category rank | #91(ahead) | #204 |
| Shopify App Charts | #8 on Pricing moves in Forms | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 30, 2026 | Jul 30, 2026 |
| Languages | 1 | 1 |
| Developer | KKDUNIYA | Meridian Apps |
FAQ
Action Forms and Leadly: common questions
- Is Action Forms or Leadly cheaper?
- Only Action Forms lists a free plan. Paid plans start at $3/month for Action Forms and $9/month for Leadly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Action Forms lists 9 the others don’t mention, such as Applications, Custom, Custom CSS, Dashboard. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.