ABSplitLab vs Insighter AI A/B Testing & CRO
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for ABSplitLab, Nov 8, 2026 for Insighter AI A/B Testing & CRO.
The short answer
- Both list a free plan. Paid plans start at $19/month for ABSplitLab and $29/month for Insighter AI A/B Testing & CRO.
- ABSplitLab lists 15 features Insighter AI A/B Testing & CRO’s listing doesn’t mention, including AI insights, Analytics dashboard, Benchmarking.
Head to head
- Australia
- Canada
- Denmark
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 active experiment
- · 1,000 visitors/month
- · Statistical significance testing
- · Test button color
- · Test description
- · Test product image
Starter
- · 5 active experiments
- · 50,000 visitors/month
- · All Free features included
- · Template testing
- · Test Split URL
Growth
- · 200,000 visitors/month
- · All Starter features included
- · Bayesian statistics
- · Checkout flow
- · Device analytics and audience targeting
- · Price testing
Scale
- · AI-powered suggestions
- · Advanced audience segmentation
- · All Growth features included
- · Custom CSS/JS
- · Multi-currency pricing
- · Unlimited experiments and visitors
Free
- · 1 Active AB test
- · 10 lifetime AI credits
- · One click "Apply Winner"
- · Section Library and Block Library
- · Template Testing
Starter
- · 3 Active AB Tests
- · 50 AI credits / month
- · Everything in free
- · Theme Testing
Growth
- · 120 AI credits / month
- · Everything in free and starter
- · Price Testing
- · Unlimited Active AB Tests
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost A/B testing tools require a developer. ABSplitLab takes only 5 minutes to set up. Pick a test type, select your product, configure two variants, and start collecting data. The app handles visitor assignment, event tracking, and statistical analysis automatically. Results include conversion rates, revenue attribution, Bayesian probability, and confidence intervals.
AI-powered A/B testing and CRO for Shopify. Insighter analyzes your store, finds conversion killers, and auto-creates split tests — no code needed. Test themes, product pages, landing pages, collections, and prices. AI suggests what to fix first, ranked by revenue impact. Track conversion rate, AOV, and statistical significance in real time.
- 13 visual test types: images, titles, prices, checkout flow, and more
- Zero-flicker tracking snippet under 2KB with no impact on store speed
- Bayesian statistics and AI-powered test suggestions for smarter decisions
- Audience targeting by device, location, UTM source, and customer tags
- AI-generated CRO recommendations specific to your store
- A/B testing for themes, pages, and content — no code needed
- Price testing with automated experiment design
- Results dashboard with statistical confidence indicators
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ABSplitLab |  Insighter AI A/B Testing & CRO |
|---|---|---|
| Detected stores | Not published | 15 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Toys & Games, Furniture |
| Top store countries | Not published | Australia, Canada, Denmark |
Reviews
| Measure | ABSplitLab | Insighter AI A/B Testing & CRO |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 3 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ABSplitLab | Insighter AI A/B Testing & CRO |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month(ahead) | $29/month |
| Longest free trial | 3 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | ABSplitLab | Insighter AI A/B Testing & CRO |
|---|---|---|
| Shopify category rank | #928 | #270(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 1, 2026 | Jan 30, 2026 |
| Languages | 9 | 1 |
| Developer | MyDeveloper | CMK Technologies |
FAQ
ABSplitLab and Insighter AI A/B Testing & CRO: common questions
- Is ABSplitLab or Insighter AI A/B Testing & CRO cheaper?
- Both list a free plan. Paid plans start at $19/month for ABSplitLab and $29/month for Insighter AI A/B Testing & CRO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ABSplitLab lists 15 the others don’t mention, such as AI insights, Analytics dashboard, Benchmarking, Checkout analytics. Insighter AI A/B Testing & CRO lists 2 the others don’t mention, such as Custom dashboards, Forecasting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for ABSplitLab, Nov 8, 2026 for Insighter AI A/B Testing & CRO; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for ABSplitLab, Nov 8, 2026 for Insighter AI A/B Testing & CRO. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.