ABSplitLab vs Essential CRO Split AB Testing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for ABSplitLab, Nov 8, 2026 for Essential CRO Split AB Testing.
The short answer
- Only ABSplitLab lists a free plan.
- ABSplitLab lists 12 features Essential CRO Split AB Testing’s listing doesn’t mention, including AI insights, Benchmarking, Checkout analytics.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 active experiment
- · 1,000 visitors/month
- · Statistical significance testing
- · Test button color
- · Test description
- · Test product image
Starter
- · 5 active experiments
- · 50,000 visitors/month
- · All Free features included
- · Template testing
- · Test Split URL
Growth
- · 200,000 visitors/month
- · All Starter features included
- · Bayesian statistics
- · Checkout flow
- · Device analytics and audience targeting
- · Price testing
Scale
- · AI-powered suggestions
- · Advanced audience segmentation
- · All Growth features included
- · Custom CSS/JS
- · Multi-currency pricing
- · Unlimited experiments and visitors
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost A/B testing tools require a developer. ABSplitLab takes only 5 minutes to set up. Pick a test type, select your product, configure two variants, and start collecting data. The app handles visitor assignment, event tracking, and statistical analysis automatically. Results include conversion rates, revenue attribution, Bayesian probability, and confidence intervals.
Easily AB test different theme templates for product pages, collections, landing pages, and more. Our CRO tool lets you run theme AB tests & optimize templates helping you discover what layout or design drives more sales without coding, developers, or complex setup. Our ab test tool helps you optimize store, do page testing, work on product page optimization, or conversion optimization.
- 13 visual test types: images, titles, prices, checkout flow, and more
- Zero-flicker tracking snippet under 2KB with no impact on store speed
- Bayesian statistics and AI-powered test suggestions for smarter decisions
- Audience targeting by device, location, UTM source, and customer tags
- Split test any page template: product pages, collections, homepage, etc
- Optimize Store With Data! Use AB Test Analytics for Conversion Optimization.
- Zero Page Flicker & Speed Reduction: Seamless Theme Test Experience for Shoppers
- CRO Tool: AB Testing & Split Testing for Conversion Rate Optimization
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ABSplitLab |  Essential CRO Split AB Testing |
|---|---|---|
| Detected stores | Not published | 1,092 |
| Net store change, 28 days | 0 | +15 |
| Stores added, 28 days | Not enough data | 15 |
| Big-brand share | Not enough data | 23% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Germany |
Reviews
| Measure | ABSplitLab | Essential CRO Split AB Testing |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 28 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ABSplitLab | Essential CRO Split AB Testing |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month | No monthly plan listed |
| Longest free trial | 3 days | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | ABSplitLab | Essential CRO Split AB Testing |
|---|---|---|
| Shopify category rank | #928 | #32(ahead) |
| Shopify App Charts | Not on this week’s charts | #17 in Analytics |
| Built for Shopify | No | Yes |
| Launched | May 1, 2026 | Jun 11, 2025 |
| Languages | 9 | 1 |
| Developer | MyDeveloper | Essential Apps |
FAQ
ABSplitLab and Essential CRO Split AB Testing: common questions
- Is ABSplitLab or Essential CRO Split AB Testing cheaper?
- Only ABSplitLab lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ABSplitLab lists 12 the others don’t mention, such as AI insights, Benchmarking, Checkout analytics, Cohort analysis. Essential CRO Split AB Testing lists 3 the others don’t mention, such as Abandoned cart, Lifetime value (LTV), Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for ABSplitLab, Nov 8, 2026 for Essential CRO Split AB Testing; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for ABSplitLab, Nov 8, 2026 for Essential CRO Split AB Testing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.