ABsolutely: A/B Testing vs PricePulse: AI Price Optimizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for ABsolutely, Nov 5, 2026 for PricePulse.
The short answer
- On the Shopify App Store: ABsolutely 4.9 from 47 reviews and PricePulse 5.0 from 2 reviews.
- Only PricePulse lists a free plan. Paid plans start at $49/month for ABsolutely and $19.90/month for PricePulse.
- ABsolutely lists 7 features PricePulse’s listing doesn’t mention, including Analytics, Custom pricing, Fixed discounts.
Head to head
- United States
- Germany
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Content Testing
- · Advanced Audience Targeting
- · Live Chat Support
- · Real-Time Analytics
- · Theme & Template Tests
- · URL Redirect Tests
- · Visual Editor Tests
Price Testing
- · Advanced Audience Targeting
- · Live Chat Support
- · Product Price Tests
- · Real-Time Analytics
- · Shipping Rate Tests
- · Theme & Template Tests
Advanced Testing
- · Advanced & Custom Integrations
- · Dedicated Strategy Manager & Roadmap
- · Everything in Price Testing Plan
- · Slack Channel Support
Free
- · Business overview report
- · Guided price increases & decreases
- · Price sensitivity per product
- · Revenue impact preview
- · Slow-stock & underpricing finder
- · Up to 5 products
Starter
- · 2 report types: business + product
- · Guided price increases & decreases
- · Price sensitivity per product
- · Revenue impact preview
- · Scheduled email reports
- · Slow-stock & underpricing finder
Growth
- · 3 report types, incl. seasonality
- · Guided price increases & decreases
- · Price sensitivity per product
- · Revenue impact preview
- · Scheduled email reports
- · Slow-stock & underpricing finder
Pro
- · All 4 report types, incl. portfolio
- · Guided price increases & decreases
- · Price sensitivity per product
- · Revenue impact preview
- · Scheduled email reports
- · Slow-stock & underpricing finder
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAbsolutely is an all-in-one A/B testing tool that lets you A/B test product prices, shipping rates, themes, templates, URLs and content all from one app. Find the prices that maximize revenue per visitor. Discover whether free shipping helps or hurts your bottom line. Test different page layouts to see which converts best. Get real-time results with statistical significance on every test.
Most stores guess at prices. PricePulse studies your own sales history to learn how demand for each product responds to price, then shows which products are priced too low, priced too high, or overstocked, and what each fix is worth per month. Every fix is a staged plan: apply the new price and PricePulse detects it, then tracks whether it worked. Products priced right are told to stay put.
- AB test product prices to maximize profits from each customer
- Real-time analysis providing insights on sweet spots & growth opportunities
- Set up a test in less than 2 mins to find actionable insights for a lifetime
- AI analyzes your sales data to calculate price elasticity for each product
- Interactive revenue simulator with demand curves shows price impact
- Professional A/B test plans with statistical tracking and implementation
- Smart pricing recommendations that maximize revenue without losing customers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ABsolutely |  PricePulse |
|---|---|---|
| Detected stores | 150 | Not published |
| Net store change, 28 days | +2 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Not published |
| Top store countries | United States, Germany, United Kingdom | Not published |
Reviews
| Measure | ABsolutely | PricePulse |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 47(ahead) | 2 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | ABsolutely | PricePulse |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $49/month | $19.90/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | ABsolutely | PricePulse |
|---|---|---|
| Shopify category rank | #19(ahead) | #85 |
| Shopify App Charts | #7 in Pricing optimization | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Nov 29, 2024 | Jul 31, 2025 |
| Languages | 1 | 1 |
| Developer | Absolutely | Matriks |
FAQ
ABsolutely and PricePulse: common questions
- Is ABsolutely or PricePulse cheaper?
- Only PricePulse lists a free plan. Paid plans start at $49/month for ABsolutely and $19.90/month for PricePulse. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ABsolutely or PricePulse?
- On the Shopify App Store: ABsolutely 4.9 from 47 reviews and PricePulse 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- ABsolutely lists 7 the others don’t mention, such as Analytics, Custom pricing, Fixed discounts, Flash sales. PricePulse lists 3 the others don’t mention, such as AI-powered rules, Price history, Trend analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for ABsolutely, Nov 5, 2026 for PricePulse; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for ABsolutely, Nov 5, 2026 for PricePulse. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.