ABsolutely: A/B Testing vs Luma: Price Watcher
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for ABsolutely, Oct 13, 2026 for Luma.
The short answer
- On the Shopify App Store: ABsolutely 4.9 from 52 reviews and Luma 5.0 from 1 reviews.
- Only Luma lists a free plan. Paid plans start at $49/month for ABsolutely and $10/month for Luma.
- ABsolutely lists 7 features Luma’s listing doesn’t mention, including A/B testing, Analytics, Fixed discounts.
Head to head
- United States
- Germany
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Content Testing
- · Advanced Audience Targeting
- · Live Chat Support
- · Real-Time Analytics
- · Theme & Template Tests
- · URL Redirect Tests
- · Visual Editor Tests
Price Testing
- · Advanced Audience Targeting
- · Live Chat Support
- · Product Price Tests
- · Real-Time Analytics
- · Shipping Rate Tests
- · Theme & Template Tests
Advanced Testing
- · Advanced & Custom Integrations
- · Dedicated Strategy Manager & Roadmap
- · Everything in Price Testing Plan
- · Slack Channel Support
Free
- · 100 Customer email notifications
- · 50 Personal watcher discounts
- · 50 Price watchers
- · All features
Small
- · 200 Personal watcher discounts/month
- · 200 Price watchers/month
- · 400 Customer email notifications/month
- · All features
Medium
- · 1000 Customer email notifications/month
- · 500 Personal watcher discounts/month
- · 500 Price watchers/month
- · All features
Large
- · 1000 Customer email notifications/month
- · All features
- · Unlimited personal watcher discounts
- · Unlimited price watchers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAbsolutely is an all-in-one A/B testing tool that lets you A/B test product prices, shipping rates, themes, templates, URLs and content all from one app. Find the prices that maximize revenue per visitor. Discover whether free shipping helps or hurts your bottom line. Test different page layouts to see which converts best. Get real-time results with statistical significance on every test.
Add a Price Watcher widget to your product page, allowing customers to subscribe to price changes. They’ll receive notifications when a product's price matches their set conditions. Analyze price watcher's data with reports, identify popular products, and create personalized discounts to drive sales. By meeting customer expectations with this app, you can enhance engagement and effectively manage conversions.
- AB test product prices to maximize profits from each customer
- Real-time analysis providing insights on sweet spots & growth opportunities
- Set up a test in less than 2 mins to find actionable insights for a lifetime
- Easy to install and customize the watcher block to match your brand
- Notify users when a product meets their preferred conditions
- Create personalized discounts to encourage customers to complete their purchase
- View and manage subscriptions and discounts with powerful filters
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ABsolutely |  Luma |
|---|---|---|
| Detected stores | 129 | Not published |
| Net store change, 28 days | +2 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Not published |
| Top store countries | United States, Germany, United Kingdom | Not published |
Reviews
| Measure | ABsolutely | Luma |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 52(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | ABsolutely | Luma |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $49/month | $10/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | ABsolutely | Luma |
|---|---|---|
| Shopify category rank | #17(ahead) | #213 |
| Shopify App Charts | #7 in Pricing optimization | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Nov 29, 2024 | Apr 23, 2025 |
| Languages | 1 | 1 |
| Developer | Absolutely | bigstepscenter@gmail.com |
FAQ
ABsolutely and Luma: common questions
- Is ABsolutely or Luma cheaper?
- Only Luma lists a free plan. Paid plans start at $49/month for ABsolutely and $10/month for Luma. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ABsolutely or Luma?
- On the Shopify App Store: ABsolutely 4.9 from 52 reviews and Luma 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- ABsolutely lists 7 the others don’t mention, such as A/B testing, Analytics, Fixed discounts, Flash sales. Luma lists 4 the others don’t mention, such as Price alerts, Price matching, Price negotiation, Price tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for ABsolutely, Oct 13, 2026 for Luma; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for ABsolutely, Oct 13, 2026 for Luma. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.