Retainful Email Marketing, SMS vs Telltale Retention AI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Retainful Email Marketing, SMS, Oct 25, 2026 for Telltale Retention AI.
The short answer
- Only Retainful Email Marketing, SMS lists a free plan. Paid plans start at $14/month for Retainful Email Marketing, SMS and $199/month for Telltale Retention AI.
- Retainful Email Marketing, SMS lists 40 features Telltale Retention AI’s listing doesn’t mention, including Abandoned cart, Analytics, Announcements.
Head to head
Abandoned Cart, Thank you, Winback Email Marketing Automation
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 100+ Readymade Email Templates
- · 500 emails / month
- · Abandoned Cart Recovery
- · Email Campaigns & Newsletters
- · Flows - Welcome, winback, post purchase
- · Lists & Segmentation
Pro
- · Abandoned Cart Recovery
- · Email Campaigns & Newsletters
- · Flows - Welcome, winback, post purchase
- · Lists & Segmentation
- · Live Chat Support
- · Monthly Email Sends: 10x list size
Launch
Scale
Growth
Performance
Enterprise
Enterprise 500
Enterprise 1M
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRetainful combines email marketing, SMS campaigns in one dashboard for Shopify stores. Create automated workflows that recover abandoned carts, welcome new customers, and drive repeat purchases through next order coupons. Build your contact list with customizable popups and forms that convert visitors into leads. The drag-and-drop email builder includes 100+ professional templates.
Telltale helps Shopify brands stop guessing who's ready to buy, who's at risk, and what to do next. We enrich your customer data and analyze orders, subscriptions, email/SMS, support, reviews, shipping, website activity, and buying behavior to uncover hidden retention opportunities for every customer.
- Telltales models predict churn, lapse, cancellation, and repeat purchase risk
- Enriches profiles with gender, age, income, and behavior signals
- Scores customer satisfaction from reviews, support, and friction
- Autopilot AI pushes campaigns through your ESP and SMS tools
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Retainful Email Marketing, SMS |  Telltale Retention AI |
|---|---|---|
| Detected stores | 23 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Arts & Entertainment | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Retainful Email Marketing, SMS | Telltale Retention AI |
|---|---|---|
| App Store rating | 4.4 ★ | Not published |
| App Store reviews | 28 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Retainful Email Marketing, SMS | Telltale Retention AI |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $14/month(ahead) | $199/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | 2 | 7 |
Listing
| Measure | Retainful Email Marketing, SMS | Telltale Retention AI |
|---|---|---|
| Shopify category rank | Not enough data | #1065 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 8, 2020 | Jul 21, 2026 |
| Languages | 1 | 1 |
| Developer | Retainful | Telltale Retention AI |
FAQ
Retainful Email Marketing, SMS and Telltale Retention AI: common questions
- Is Retainful Email Marketing, SMS or Telltale Retention AI cheaper?
- Only Retainful Email Marketing, SMS lists a free plan. Paid plans start at $14/month for Retainful Email Marketing, SMS and $199/month for Telltale Retention AI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Retainful Email Marketing, SMS lists 40 the others don’t mention, such as Abandoned cart, Analytics, Announcements, Automations. Telltale Retention AI lists 6 the others don’t mention, such as Activity tracking, AI insights, Custom dashboards, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Retainful Email Marketing, SMS, Oct 25, 2026 for Telltale Retention AI; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Retainful Email Marketing, SMS, Oct 25, 2026 for Telltale Retention AI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.