Retainful Email Marketing, SMS vs Smaily Connect
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Retainful Email Marketing, SMS is detected on 23× as many Shopify stores as Smaily Connect: 23 vs 1 as of Nov 9, 2026.
- Only Retainful Email Marketing, SMS lists a free plan.
- Retainful Email Marketing, SMS lists 41 features Smaily Connect’s listing doesn’t mention, including Abandoned cart, Analytics, Announcements.
Head to head
- United States
- United Kingdom
- Australia
- Latvia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 100+ Readymade Email Templates
- · 500 emails / month
- · Abandoned Cart Recovery
- · Email Campaigns & Newsletters
- · Flows - Welcome, winback, post purchase
- · Lists & Segmentation
Pro
- · Abandoned Cart Recovery
- · Email Campaigns & Newsletters
- · Flows - Welcome, winback, post purchase
- · Lists & Segmentation
- · Live Chat Support
- · Monthly Email Sends: 10x list size
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRetainful combines email marketing, SMS campaigns in one dashboard for Shopify stores. Create automated workflows that recover abandoned carts, welcome new customers, and drive repeat purchases through next order coupons. Build your contact list with customizable popups and forms that convert visitors into leads. The drag-and-drop email builder includes 100+ professional templates.
Connect your Shopify store to Smaily in a guided setup. Keep subscriber and customer data synchronised, trigger automated emails at key moments, and add personalised product recommendations to campaigns and automations.
- Collect newsletter subscribers from Shopify with an opt-in form.
- Import products from your Shopify straight into Smaily drag and drop templates.
- Enable abandoned cart functionality with Smaily automation workflows.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Retainful Email Marketing, SMS |  Smaily Connect |
|---|---|---|
| Detected stores | 23(ahead) | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Arts & Entertainment | Health & Beauty |
| Top store countries | United States, United Kingdom, Australia | Latvia |
Reviews
| Measure | Retainful Email Marketing, SMS | Smaily Connect |
|---|---|---|
| App Store rating | 4.4 ★ | Not published |
| App Store reviews | 28 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Retainful Email Marketing, SMS | Smaily Connect |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $14/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | Retainful Email Marketing, SMS | Smaily Connect |
|---|---|---|
| Shopify category rank | Not enough data | #244 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 8, 2020 | Nov 22, 2019 |
| Languages | 1 | 1 |
| Developer | Retainful | Smaily |
FAQ
Retainful Email Marketing, SMS and Smaily Connect: common questions
- Which is more popular, Retainful Email Marketing, SMS or Smaily Connect?
- Retainful Email Marketing, SMS is detected on 23× as many Shopify stores as Smaily Connect: 23 vs 1 as of Nov 9, 2026.
- Is Retainful Email Marketing, SMS or Smaily Connect cheaper?
- Only Retainful Email Marketing, SMS lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Retainful Email Marketing, SMS lists 41 the others don’t mention, such as Abandoned cart, Analytics, Announcements, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.