AB : Google Analytics 4 (GA4) vs Converlay: Server Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- AB is detected on 62× as many Shopify stores as Converlay: 744 vs 12 as of Nov 5, 2026.
- On the Shopify App Store: AB 4.9 from 10 reviews and Converlay 5.0 from 3 reviews.
- Only Converlay lists a free plan.
- AB lists 15 features Converlay’s listing doesn’t mention, including Activity tracking, AI insights, Cohort analysis.
Head to head
- United States
- United Kingdom
- India
- Austria
- Canada
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 live destination
- · 7-day analytics history
- · Priority support
- · Server-side tracking + consent
- · Up to 50 tracked orders/mo
Starter
- · 3 live destinations
- · 30-day analytics history
- · North AI assistant (25 messages/mo)
- · Priority support
- · Server-side tracking + consent
- · Up to 1,000 tracked orders/mo
Pro
- · 10 live destinations
- · AI campaign tools + health analyst
- · Audience sync to Meta & Klaviyo
- · Everything in Starter
- · North AI assistant (200 messages/mo)
- · Priority support
Scale
- · Dedicated account manager
- · Everything in Pro
- · Guided onboarding
- · Priority support
- · Unlimited North AI messages
- · Unlimited live destinations (all 26)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAB – Google Analytics 4 (GA4) offers a simple, no-code way to connect GA4 to your store. Instantly auto-install your GA4 Measurement ID and enable accurate event tracking, conversion tracking, ecommerce tracking, and visitor analytics. Monitor performance with a built-in analytics dashboard. A fast, reliable solution for merchants needing easy GA4 integration, Google Analytics 4 setup, and real-time store insights.
Connect Meta Conversions API, GA4 or TikTok in Shopify. Converlay sends purchase events server-side using the shopper’s consent choices. Open the event log to see which events Converlay sent, when it tried delivery and how the destination responded. Use those details to compare Shopify orders with your campaign reports. Setup requires no custom GTM tags or theme edits.
- Easy integration with GA4 for accurate analysis (no coding needed)
- GDPR friendly tracking to maintain data protection standards
- Server Side Event integration & Reporting
- Send conversion events server-side to Google Analytics 4, Meta, and TikTok
- Track conversions even when customers use ad blockers or privacy browsers
- Built-in consent banner with Google Consent Mode v2 for GDPR compliance
- Real-time event dashboard to monitor all tracked purchases and page views
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AB |  Converlay |
|---|---|---|
| Detected stores | 744(ahead) | 12 |
| Net store change, 28 days | +35 | 0 |
| Stores added, 28 days | 35 | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, India | Austria, Canada, France |
Reviews
| Measure | AB | Converlay |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 10(ahead) | 3 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
AB and Converlay: common questions
- Which is more popular, AB or Converlay?
- AB is detected on 62× as many Shopify stores as Converlay: 744 vs 12 as of Nov 5, 2026.
- Is AB or Converlay cheaper?
- Only Converlay lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, AB or Converlay?
- On the Shopify App Store: AB 4.9 from 10 reviews and Converlay 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- AB lists 15 the others don’t mention, such as Activity tracking, AI insights, Cohort analysis, Custom reports. Converlay lists 2 the others don’t mention, such as Checkout analytics, Marketing attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.