2Loyal vs BLOY Loyalty Points & Rewards
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for 2Loyal, Nov 9, 2026 for BLOY Loyalty Points & Rewards.
The short answer
- On the Shopify App Store: 2Loyal 5.0 from 1 reviews and BLOY Loyalty Points & Rewards 5.0 from 845 reviews.
- Only BLOY Loyalty Points & Rewards lists a free plan. Paid plans start at $19/month for 2Loyal and $10/month for BLOY Loyalty Points & Rewards.
- BLOY Loyalty Points & Rewards lists 16 features 2Loyal’s listing doesn’t mention, including Custom rewards, Digital wallets, Discounts.
Head to head
- United States
- United Kingdom
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Custom Loyalty Widget
- · Earning Rules
- · Email Automation
- · Marketing Groups
- · Points & Rewards System
- · RFM Segmentation
Professional
- · Custom Loyalty Widget
- · Earning Rules
- · Email Automation
- · Marketing Groups
- · Points & Rewards System
- · RFM Segmentation
FREE
- · 24/7 human support
- · Automated email reward notifications
- · Basic loyalty widget & branding
- · Basic points program
- · Loyalty activity log
- · Migration from other apps, platforms
LAUNCH
- · 24/7 human support
- · All integrations (e.g Klaviyo, Judge.me)
- · Birthday & review rewards
- · Dedicated loyalty page
- · Loyalty popup customization
- · Points expiration reminder
GROWTH
- · Advanced points program
- · Analytics
- · Full VIP tiers program
- · In-cart reward redemption
- · Multi-language support (20+ languages)
- · Order booster (e.g. 2x points)
UNLIMITED
- · $1000 custom package
- · 1-1 loyalty audit & consultant
- · API access
- · Dedicated support & SLA
- · HIGH-VOLUME OR ENTERPRISE? TALK TO US
- · Headless commerce hydrogen
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every feature2Loyal helps merchants build and manage customer loyalty programs from one dashboard. Merchants can reward customers with points, create custom widgets, send automated emails, segment customers using RFM analysis, and track transactions and invoices. The app also provides earning rules, marketing groups, and webhook integrations to support business growth.
BLOY turns first-time buyers into repeat customers with a loyalty and rewards program: points, VIP tiers, referrals and store credit, online and in store with Shopify POS. Members earn and redeem on product pages, in cart, at checkout and in customer accounts. AI onboarding sets up rewards, tiers and branding from your store data in minutes, then turns AOV and redemption data into next actions.
- Auto customer enrollment with customizable points for purchases
- Create dynamic customer groups based on purchase behavior and preferences.
- Send Email notifications
- Create tiered discount coupons and bonus point events for promotions
- Point calculator: show loyalty points on product and post-checkout page
- Earn points through actions - account registration, birthdays, placing orders
- Points program supports redeeming loyalty points for discounts, free shipping
- Points system with automated email notifications for earned points and rewards
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  2Loyal |  BLOY Loyalty Points & Rewards |
|---|---|---|
| Detected stores | Not published | 1,244 |
| Net store change, 28 days | 0 | −17 |
| Stores added, 28 days | Not enough data | 11 |
| Big-brand share | Not enough data | 7% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, France |
Reviews
| Measure | 2Loyal | BLOY Loyalty Points & Rewards |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 845(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 2% |
Pricing
| Measure | 2Loyal | BLOY Loyalty Points & Rewards |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month | $10/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | 2Loyal | BLOY Loyalty Points & Rewards |
|---|---|---|
| Shopify category rank | #196 | #23(ahead) |
| Shopify App Charts | Not on this week’s charts | #11 in Loyalty and rewards |
| Built for Shopify | No | No |
| Launched | Feb 10, 2026 | Oct 17, 2024 |
| Languages | 1 | 1 |
| Developer | Integrated Solutions Gate Inc DBA 2Loyal | BLOY |
FAQ
2Loyal and BLOY Loyalty Points & Rewards: common questions
- Is 2Loyal or BLOY Loyalty Points & Rewards cheaper?
- Only BLOY Loyalty Points & Rewards lists a free plan. Paid plans start at $19/month for 2Loyal and $10/month for BLOY Loyalty Points & Rewards. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, 2Loyal or BLOY Loyalty Points & Rewards?
- On the Shopify App Store: 2Loyal 5.0 from 1 reviews and BLOY Loyalty Points & Rewards 5.0 from 845 reviews.
- What features does each app list that the other doesn’t?
- 2Loyal lists 3 the others don’t mention, such as Cash back programs, Store credit, VIP tiers. BLOY Loyalty Points & Rewards lists 16 the others don’t mention, such as Custom rewards, Digital wallets, Discounts, Early access. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for 2Loyal, Nov 9, 2026 for BLOY Loyalty Points & Rewards; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for 2Loyal, Nov 9, 2026 for BLOY Loyalty Points & Rewards. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.