2Loyal vs Alpha: Loyalty Program, Points
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for 2Loyal, Nov 9, 2026 for Alpha.
The short answer
- On the Shopify App Store: 2Loyal 5.0 from 1 reviews and Alpha 5.0 from 25 reviews.
- Alpha lists 6 features 2Loyal’s listing doesn’t mention, including Badges, Discounts, Free products.
Head to head
- China
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Custom Loyalty Widget
- · Earning Rules
- · Email Automation
- · Marketing Groups
- · Points & Rewards System
- · RFM Segmentation
Professional
- · Custom Loyalty Widget
- · Earning Rules
- · Email Automation
- · Marketing Groups
- · Points & Rewards System
- · RFM Segmentation
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every feature2Loyal helps merchants build and manage customer loyalty programs from one dashboard. Merchants can reward customers with points, create custom widgets, send automated emails, segment customers using RFM analysis, and track transactions and invoices. The app also provides earning rules, marketing groups, and webhook integrations to support business growth.
Customer loyalty app with points, VIP tiers and a dedicated loyalty page. Customers earn points for purchases, sign-ups, newsletter, birthdays, reviews and social follows, and redeem rewards: discounts, free shipping or free products. Run different programs for customer groups by tags, like wholesale and retail (B2B). Give bonus points on key products and collections, and retroactive points for past orders.
- Auto customer enrollment with customizable points for purchases
- Create dynamic customer groups based on purchase behavior and preferences.
- Send Email notifications
- Create tiered discount coupons and bonus point events for promotions
- Loyalty points - customers earn/redeem points for attractive rewards
- VIP tiers – exclusive perks based on points earned or money spent
- Multiple Programs – launch different loyalty programs for different customers
- POS support - let customers earn and redeem points in physical stores
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  2Loyal |  Alpha |
|---|---|---|
| Detected stores | Not published | 3 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Food, Beverages & Tobacco, Health & Beauty |
| Top store countries | Not published | China |
Reviews
| Measure | 2Loyal | Alpha |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 25(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
2Loyal and Alpha: common questions
- Which has better reviews, 2Loyal or Alpha?
- On the Shopify App Store: 2Loyal 5.0 from 1 reviews and Alpha 5.0 from 25 reviews.
- What features does each app list that the other doesn’t?
- 2Loyal lists 4 the others don’t mention, such as Cash back programs, Coupons, Custom programs, Store credit. Alpha lists 6 the others don’t mention, such as Badges, Discounts, Free products, Free shipping. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for 2Loyal, Nov 9, 2026 for Alpha; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for 2Loyal, Nov 9, 2026 for Alpha. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.