11 Matrix vs Niblin: AI FP&A & Forecasting
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for 11 Matrix, Nov 6, 2026 for Niblin.
The short answer
- Niblin lists 8 features 11 Matrix’s listing doesn’t mention, including AI insights, Custom dashboards, Custom reports.
Head to head
Automate your accounting
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth
- · 3 seats
- · AI agent — ask anything in plain English
- · All advanced reports
- · Build custom dashboards & workspaces
- · Email support (24-hour response)
- · Morning Briefing & alerts via email
Pro
- · 10 seats
- · AI agent — ask anything in plain English
- · All advanced reports
- · Build custom dashboards & workspaces
- · Morning Briefing & alerts via email
- · Persistent memory across conversations
Scale
- · 25 seats
- · AI agent — ask anything in plain English
- · All advanced reports
- · Build custom dashboards & workspaces
- · Dedicated CSM + white-glove onboarding
- · Morning Briefing & alerts via email
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every feature11Matrix gives merchants one place to understand their business. When you connect your store, its products, collections, and orders come into a single dashboard and stay up to date automatically. You can also connect analytics and advertising accounts, including Google Analytics, Google Search Console, and Pinterest, so store performance and marketing performance sit side by side instead of in separate tools.
Niblin is AI-powered FP&A built for brands that sell on more than one channel. It brings your store's orders, discounts, returns and payouts together with your books, marketplaces, retailers and 3PL in one model that already knows consumer-brand economics. Plan budgets with approval workflows, run rolling forecasts by channel and SKU, and see contribution margin after every fee, return and marketing cost.
- Automatic product, collection, and order sync into one live dashboard
- Connect Google Analytics, Search Console, Google Ads and Pinterest reporting
- Blended view of store and marketing performance across all sources
- Invite team members with role-based permissions for each store
- Maximize Sales: Unlock revenue streams & sales based on data
- Consolidate data into an intuitive dashboard for effortless tracking
- Tailor marketing for higher conversions with actionable insights.
- Nurture loyalty with targeted promotions & personalized recommendations.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  11 Matrix |  Niblin |
|---|---|---|
| Detected stores | 6 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Not published |
| Top store countries | United States | Not published |
Reviews
| Measure | 11 Matrix | Niblin |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 3 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
11 Matrix and Niblin: common questions
- What features does each app list that the other doesn’t?
- 11 Matrix lists 1 the others don’t mention, such as Marketing attribution. Niblin lists 8 the others don’t mention, such as AI insights, Custom dashboards, Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for 11 Matrix, Nov 6, 2026 for Niblin; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for 11 Matrix, Nov 6, 2026 for Niblin. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.