11 Matrix vs Hiboo
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- 11 Matrix is detected on 1.5× as many Shopify stores as Hiboo: 6 vs 4 as of Nov 8, 2026.
- Only Hiboo lists a free plan.
- 11 Matrix and Hiboo list the same 2 features.
Head to head
- United States
- United Kingdom
- United States
Free install
- · Connect your Shopify store
- · Install Hiboo tracking
- · Sync orders and products
Starter
- · For data-driven brands
- · Up to 50k turnover
Pro
- · For brands needing full visibility
- · Priority support
- · Up to 250k turnover per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every feature11Matrix gives merchants one place to understand their business. When you connect your store, its products, collections, and orders come into a single dashboard and stay up to date automatically. You can also connect analytics and advertising accounts, including Google Analytics, Google Search Console, and Pinterest, so store performance and marketing performance sit side by side instead of in separate tools.
Log COGS, shipping expenses, and operational fees. See true profit margins on every order. Connect your ad accounts and monitor campaign performance. Track spend, revenue, and ROAS from one dashboard. Project future revenue based on historical data and trends. Plan inventory and budget with more confidence. Attribute orders to marketing channels and discount codes. Understand which efforts actually drive sales.
- Automatic product, collection, and order sync into one live dashboard
- Connect Google Analytics, Search Console, Google Ads and Pinterest reporting
- Blended view of store and marketing performance across all sources
- Invite team members with role-based permissions for each store
- Record COGS, shipping fees, and expenses per order. View true profit margin
- Connect ad accounts and track spend, revenue, and ROAS
- Project future revenue and expenses based on your store data
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  11 Matrix |  Hiboo |
|---|---|---|
| Detected stores | 6(ahead) | 4 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Apparel & Accessories, Health & Beauty |
| Top store countries | United States | United Kingdom, United States |
Reviews
| Measure | 11 Matrix | Hiboo |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
11 Matrix and Hiboo: common questions
- Which is more popular, 11 Matrix or Hiboo?
- 11 Matrix is detected on 1.5× as many Shopify stores as Hiboo: 6 vs 4 as of Nov 8, 2026.
- Is 11 Matrix or Hiboo cheaper?
- Only Hiboo lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.