Upsell & Cross Sell ‑ AW vs Product Recommendations • ES
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026.
The short answer
- Product Recommendations • ES and Upsell & Cross Sell run on almost as many Shopify stores as each other: 323 vs 306 as of Nov 10, 2026.
- On the Shopify App Store: Upsell & Cross Sell 4.8 from 485 reviews and Product Recommendations • ES 5.0 from 136 reviews.
- Both list a free plan. Paid plans start at $29.99/month for Upsell & Cross Sell and $9.99/month for Product Recommendations • ES.
- Product Recommendations • ES lists 20 features Upsell & Cross Sell’s listing doesn’t mention, including BOGO, Build a box, Custom HTML.
Head to head
Recommended & Related Products. Upsell & Cross sell Discounts.
- United States
- United Kingdom
- Australia
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Upsell Plan
- · 50 upsell recommendation clicks a month
- · Add Cross Sell & Upsell in 2 locations
- · Cross Sell branding
StartUp Upsell
- · 2500 upsell recommendation clicks/month
- · Add Cross Sell & Upsell in 3 locations
- · No branding
Small Store Upsell
- · 5000 upsell recommendation clicks/month
- · Add Cross Sell & Upsell in 8 locations
- · No branding
MediumStore Upsell
- · 10000 upsell recommendation clicks/month
- · No branding
- · Upsell in 8 locations plus Custom Pages
Free Forever
- · All other features
- · All upsell & cross sell features
- · Free and will always stay free
- · Styling customization to suit theme
- · Zoom/chat/email support
Basic
- · All other features
- · All upsell & cross sell features
- · Store income increase
- · Styling customization to suit theme
- · Zoom/chat/email support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGrow AOV with Frequently Bought Together bundles and related product recommendations that shoppers actually want to add to their cart. Show product recommendations and cart upsells at the right moment, then continue cross-sell and upsell offers through checkout and post-purchase.
Boost your Average Order Value (AOV) for your store with high converting upsell, cross-sells, and recommended products. Implement upsell & product add-ons at every stage of the customer journey, from product page upsell to cart drawer upsell and thank you page upsell. Increase sales, smart cross-sell suggestions, personalized recommended products, and one-click upsell & Recommendation engine checkout.
- Cross sell your tailored recommendations on Product Pages and Cart Page.
- Use auto-generated smart suggestions for your Upsells and Upsell Pop-up.
- Add QuickView buttons and Quantity discounted Bundles to your Cross Sells.
- Cross sells on Post-purchase Page, Home Page, Collections Page, Checkout Page.
- Maximize order value with custom upsell funnels at every step of the journey.
- Unlimited upsells with no extra fees to maximize revenue.
- One-click upsell purchases—no re-entering payment details needed.
- Automatic discount promotions: Add discounts to upsell & "also bought" products
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Upsell & Cross Sell |  Product Recommendations • ES |
|---|---|---|
| Detected stores | 306 | 323(ahead) |
| Net store change, 28 days | −2 | −4 |
| Stores added, 28 days | 10(ahead) | 6 |
| Big-brand share | 21% | 11% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Australia |
Reviews
| Measure | Upsell & Cross Sell | Product Recommendations • ES |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 485(ahead) | 136 |
| New reviews, 28 days | 4 | Not enough data |
| Reviewers a year or more in | Not enough data | 3% |
Pricing
| Measure | Upsell & Cross Sell | Product Recommendations • ES |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $29.99/month | $9.99/month(ahead) |
| Longest free trial | 14 days | 20 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Upsell & Cross Sell | Product Recommendations • ES |
|---|---|---|
| Shopify category rank | #234 | #78(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | Yes |
| Launched | Oct 15, 2015 | Aug 22, 2024 |
| Languages | 2 | 1 |
| Developer | Aheadworks | EcomStar |
FAQ
Upsell & Cross Sell and Product Recommendations • ES: common questions
- Which is more popular, Upsell & Cross Sell or Product Recommendations • ES?
- Product Recommendations • ES and Upsell & Cross Sell run on almost as many Shopify stores as each other: 323 vs 306 as of Nov 10, 2026.
- Is Upsell & Cross Sell or Product Recommendations • ES cheaper?
- Both list a free plan. Paid plans start at $29.99/month for Upsell & Cross Sell and $9.99/month for Product Recommendations • ES. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Upsell & Cross Sell or Product Recommendations • ES?
- On the Shopify App Store: Upsell & Cross Sell 4.8 from 485 reviews and Product Recommendations • ES 5.0 from 136 reviews.
- What features does each app list that the other doesn’t?
- Upsell & Cross Sell lists 1 the others don’t mention, such as Wholesale bundles. Product Recommendations • ES lists 20 the others don’t mention, such as BOGO, Build a box, Custom HTML, Drag-and-drop editor. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.