Which app has more detected Shopify stores, Littledata ‑ The Data Layer or TagFly Google Ads, GA4 & GTM?
TagFly Google Ads, GA4 & GTM has the larger detected footprint with 1,281 detected stores.
Adoption, reviews and pricing compared with real detection data: detected stores, review volume, pricing, top categories, countries and momentum.
Quick answer
As of Oct 31, 2026, Littledata ‑ The Data Layer is detected on 1,187 Shopify stores vs 1,281 for TagFly Google Ads, GA4 & GTM.
Side by side
| Signal | Littledata ‑ The Data Layer | TagFly Google Ads, GA4 & GTM |
|---|---|---|
| Detected stores | 1,187 | 1,281 |
| Reviews | 177 reviews | 199 reviews |
| Rating | 4.6 | 4.9 |
| Pricing | Free trial available | Free plan available |
| Top categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top countries | United States, United Kingdom | United States, United Kingdom |
| 28-day net stores | +5 (estimated) | −14 (estimated) |
| Shopify App Charts | #19 in Ads | #18 in Ads |
| Shopify category rank |
FAQ
TagFly Google Ads, GA4 & GTM has the larger detected footprint with 1,281 detected stores.
The public page shows the aggregate switching count when Shoplist detects brands that dropped one app and added the other in the last 180 days. Store identities and direction stay behind signup.
Shoplist compares public storefront detections, Shopify App Store review data, pricing posture, category and country distributions, and the 28-day net store change for each app when available.
| #18 in Ads |
| #28 in Ads |
| New reviews, 28 days | +5 | +6 |
|---|
| Reviewers using it a year or more | 28% | 16% |
|---|
| Big-brand share, stores of known size | 29% | 13% |
|---|