BIRSE: Visual Search vs Boost AI Search & Filter
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026.
The short answer
- Boost AI Search & Filter is detected on 19× as many Shopify stores as BIRSE: 3,774 vs 204 as of Nov 10, 2026.
- On the Shopify App Store: BIRSE 4.4 from 14 reviews and Boost AI Search & Filter 4.7 from 1,627 reviews.
- Only BIRSE lists a free plan. Paid plans start at $5/month for BIRSE and $29/month for Boost AI Search & Filter.
- Boost AI Search & Filter lists 36 features BIRSE’s listing doesn’t mention, including AI insights, AI search, Analytics.
Head to head
#1 Collection Filter, Filter Menu, Search Filter, Smart Search
- United States
- India
- United Kingdom
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Analytics & insights
- · Basic email support
- · Filterable product database
- · Personalized wishlist
- · Smart image search & product suggestions
- · Unlimited searches
Lite
- · Analytics & insights
- · Filterable product database
- · Personalized wishlist
- · Priority email support
- · Smart image search & product suggestions
- · Unlimited searches
Basic
- · Analytics & insights
- · Filterable product database
- · Personalized wishlist
- · Priority email support
- · Smart image search & product suggestions
- · Unlimited searches
Recommended
- · Analytics & insights
- · Filterable product database
- · Personalized wishlist
- · Priority email support
- · Smart image search & product suggestions
- · Unlimited searches
Launch, from
- · 10 Merchandising Campaigns
- · 5 Custom Filter Trees
- · 90-day Report
- · Pre-order & Back in stock
- · Recommendations & Bunlde
- · Smart Search & AI-Powered Search
Convert, from
- · 1000 BIS notification
- · 180-day Report
- · 20 Custom Filter Trees
- · 40 Merchandising Campaigns
- · Advanced Merchandising Setup
- · All in Launch, plus:
Accelerate, from
- · 365-day Report
- · AI Personalized Recommendation
- · AI Personalized Search
- · All in Convert, plus:
- · B2B Wholesale Product & Real time Sync
- · Personalized Product Bundles
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBIRSE is an AI-powered search solution designed to deliver faster, smarter, and more personalized product discovery. Combining "Visual Search", "Keyword Prediction", and "Stylized Recommendations", BIRSE helps customers find relevant products effortlessly while helping merchants increase engagement, drive cross-selling, and boost conversion rates.
Help shoppers find exactly what they want faster with AI search built to increase conversions. Deliver instant, relevant results even with typos, vague searches, or large catalogs. Keep shoppers engaged with advanced filters, then grow AOV with personalized recommendations and bundles.
- Image Upload Search: providing a more intuitive search method than text.
- Image Selection Search: precise product discovery, enhanced user experience.
- Product Recommendations: increase exposure to other items on the site.
- Semantic Search: understands the intent and context behind each search query.
- Various recommendation settings in home, collection, product & cart page.
- Visual merchandising tools with pin, boost, demote & hide product strategy.
- Custom product filter w/ Advanced Filter options: tag, metafield, variant, etc.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  BIRSE |  Boost AI Search & Filter |
|---|---|---|
| Detected stores | 204 | 3,774(ahead) |
| Net store change, 28 days | 0 | −101 |
| Stores added, 28 days | Not enough data | 94 |
| Big-brand share | Not enough data | 20% |
| Top store categories | Apparel & Accessories, Home & Garden, Hardware | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, India, United Kingdom | United States, Australia, United Kingdom |
Reviews
| Measure | BIRSE | Boost AI Search & Filter |
|---|---|---|
| App Store rating | 4.4 ★ | 4.7 ★(ahead) |
| App Store reviews | 14 | 1,627(ahead) |
| New reviews, 28 days | 1(ahead) | 0 |
| Reviewers a year or more in | Not enough data | 71% |
Pricing
| Measure | BIRSE | Boost AI Search & Filter |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $29/month |
| Longest free trial | 30 days | 21 days |
| Plans listed | 4 | 3 |
Listing
| Measure | BIRSE | Boost AI Search & Filter |
|---|---|---|
| Shopify category rank | #14 | Not enough data |
| Shopify App Charts | #4 in Search and navigation - Other | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jul 8, 2024 | Jan 17, 2017 |
| Languages | 4 | 1 |
| Developer | FUNMULA CO., LIMITED | Boost Commerce |
FAQ
BIRSE and Boost AI Search & Filter: common questions
- Which is more popular, BIRSE or Boost AI Search & Filter?
- Boost AI Search & Filter is detected on 19× as many Shopify stores as BIRSE: 3,774 vs 204 as of Nov 10, 2026.
- Is BIRSE or Boost AI Search & Filter cheaper?
- Only BIRSE lists a free plan. Paid plans start at $5/month for BIRSE and $29/month for Boost AI Search & Filter. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, BIRSE or Boost AI Search & Filter?
- On the Shopify App Store: BIRSE 4.4 from 14 reviews and Boost AI Search & Filter 4.7 from 1,627 reviews.
- What features does each app list that the other doesn’t?
- Boost AI Search & Filter lists 36 the others don’t mention, such as AI insights, AI search, Analytics, Autocomplete. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.