AAA ‑ Custom Form Builder vs Helium Customer Fields
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Helium Customer Fields is detected on 11× as many Shopify stores as AAA: 3,770 vs 337 as of Nov 8, 2026.
- On the Shopify App Store: AAA 4.8 from 88 reviews and Helium Customer Fields 4.5 from 355 reviews.
- Paid plans start at $9.99/month for AAA and $15/month for Helium Customer Fields.
- AAA lists 6 features Helium Customer Fields’s listing doesn’t mention, including Custom JavaScript, Font and color, GDPR checkbox.
Head to head
Create custom forms, share them online, receive instant alerts
Registration forms, B2B account approval, customer accounts
- United States
- Australia
- Canada
- United States
- Japan
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · All Features Available
- · Collect Payments
- · Conditional Logic
- · Create Multiple Forms
- · File Upload Options
- · For Startup & Growing Stores - 2 Forms
Bronze
- · All Features Available
- · Collect Payments
- · Conditional Logic
- · Create Multiple Forms
- · File Upload Options
- · For Startup & Growing Stores - 5 Forms
Silver
- · All Features Available
- · Collect Payments
- · Conditional Logic
- · Create Multiple Forms
- · File Upload Options
- · For Startup & Growing Stores - 10 Forms
Gold
- · All Features Available
- · Collect Payments
- · Conditional Logic
- · Create Multiple Forms
- · File Upload Options
- · For Startup & Growing Stores - 100 Forms
Basic
- · 2 forms
- · All standard Shopify fields
- · Custom fields (metafields)
- · Email notifications
- · Field validation
- · Filter and export customer data
Pro
- · 5 forms
- · All features from Basic
- · App integrations
- · Customer auto-tagging
- · Form rules / conditional logic
Advanced
- · Account Approval
- · All features from Pro
- · Priority support
- · REST API access
- · Unlimited forms
Plus
- · All features from Advanced
- · Dedicated account manager
- · Plans start at $200
- · See all pricing options for more info
- · Sync more than 50k customers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBuild custom forms to collect customer feedback, registration, survey responses, or product inquiries. Our Form Builder app offers easy drag-and-drop tools for creating multi-step forms, surveys, registration forms, & more. Customize fields, designs, and triggers, then seamlessly integrate with email and CRM systems. Let your customers upload a file or an image when they submit your form.
Helium Customer Fields is your one-stop shop to collect and manage customer data. Create unique registration forms for different customer groups, and collect first-party data from customers such as birthday, pet's name, VAT/Tax ID, etc. All customer data is synced with Shopify fields and customer metafields. Personalize forms with rules and variables, or add customer tags automatically based on first-party data.
- Drag & drop form builder with creative form templates. No coding required.
- Conditional logic to show/hide fields or send emails based on field submissions
- Redirect customers to pages & add tags based on submissions of form field.
- Send emails and integrate form data with AiTrillion, Klaviyo, MailChimp, etc.
- Simple drag-and-drop form builder with field types for nearly any use case
- Approve Wholesale/B2B customers with account approval or email verification
- Allow customers to edit their own data (name, email, or custom fields)
- Configure automatic and/or conditional customer tags to organize customer groups
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AAA |  Helium Customer Fields |
|---|---|---|
| Detected stores | 337 | 3,770(ahead) |
| Net store change, 28 days | −5 | −93 |
| Stores added, 28 days | 1 | 18(ahead) |
| Big-brand share | 22% | 23% |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Australia, Canada | United States, Japan, United Kingdom |
Reviews
| Measure | AAA | Helium Customer Fields |
|---|---|---|
| App Store rating | 4.8 ★(ahead) | 4.5 ★ |
| App Store reviews | 88 | 355(ahead) |
| New reviews, 28 days | 0 | 7(ahead) |
| Reviewers a year or more in | Not enough data | 48% |
Pricing
| Measure | AAA | Helium Customer Fields |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $15/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | AAA | Helium Customer Fields |
|---|---|---|
| Shopify category rank | #61 | #16(ahead) |
| Shopify App Charts | #10 in Forms | #4 in Forms |
| Built for Shopify | No | No |
| Launched | Feb 28, 2017 | Jul 22, 2015 |
| Languages | 1 | 1 |
| Developer | AAAeCommerce Inc | Helium |
FAQ
AAA and Helium Customer Fields: common questions
- Which is more popular, AAA or Helium Customer Fields?
- Helium Customer Fields is detected on 11× as many Shopify stores as AAA: 3,770 vs 337 as of Nov 8, 2026.
- Is AAA or Helium Customer Fields cheaper?
- Paid plans start at $9.99/month for AAA and $15/month for Helium Customer Fields. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, AAA or Helium Customer Fields?
- On the Shopify App Store: AAA 4.8 from 88 reviews and Helium Customer Fields 4.5 from 355 reviews.
- What features does each app list that the other doesn’t?
- AAA lists 6 the others don’t mention, such as Custom JavaScript, Font and color, GDPR checkbox, Newsletters. Helium Customer Fields lists 4 the others don’t mention, such as Activation link, Auto-sync, Email verification, History. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.