BFCM 2026 report
Shopify picked 19 apps for BFCM. Here is what 1.18M storefronts are adding.
Shopify's Black Friday Cyber Monday guide names 19 apps. We crossed every pick with live storefront data: stores running it, stores adding it in the last 28 days and how often big brands choose it.
Shopify's pick vs the stores' pick
Shopify's picks are the loyalty apps stores add most
- Smile leads loyalty apps with 491 store adds
- Rivo, also a pick, is second with 107
Stores are adding a different app faster
- Triple Whale: 726 store adds in analytics
- BOGOS: 424 in discounts
- Kaching Bundles: 393 in product bundles
- Essential Upsell: 318 in upsell and cross-sell
On loyalty, stores agree with Shopify. In eight more categories, they are adding a different app faster.
Smile and Rivo, two of Shopify's loyalty picks, are the two loyalty apps stores added most in the run-up to BFCM. In analytics, discounts, bundles, upsells, pop-ups, wishlists, ads and banners, merchants are adding another app faster than Shopify's pick. Use the guide for a shortlist. Use store adds to see what merchants are actually choosing right now.
- Shopify's guide
- 19 apps
Five sections, from forecasting demand to measuring success.
- Loyalty leaders
- #1 and #2
Smile and Rivo, both Shopify picks, lead loyalty apps on 28-day store adds.
- Stores tracked
- 1.18M
Live Shopify storefronts Shoplist crawls for app markers.
On this page
Shopify's guide
Every BFCM pick, measured on live storefronts.
Shopify's guide groups its picks into five jobs: forecast demand, sell out, promote it, rinse and repeat, and measure success. For each app, here is how many stores run it today, how many stores we already tracked added it in the last 28 days and the share of its stores that are big brands.
Four picks work behind the scenes, in the admin or by email, and leave no marker on the storefront for us to measure.
| App | Guide section | Stores running it | 28-day store adds | Big-brand share |
|---|---|---|---|---|
| Appikon Back In Stock | Forecast demand | 1,093 | 16 | 19.9% |
| MB Low Stock Alert | Forecast demand | No storefront marker | – | – |
| iAlert Low Stock Alert | Forecast demand | No storefront marker | – | – |
| Low Inventory Alert Guru | Forecast demand | No storefront marker | – | – |
| Upcart | Sell out | 7,825 | 47 | 19.8% |
| Simple Bundles & Kits | Sell out | 3,950 | 139 | 14.7% |
| Alpha: Sale & Discount Manager | Sell out | 1,028 | 37 | 12.2% |
| Amplify Bundles & Upsell | Sell out | 796 | 2 | 18.9% |
| Zoorix Bundles & Cross Sell | Sell out | 708 | 0 | 8.7% |
| CWILL Popup Email Marketing | Promote it | 35,363 | 184 | 8.4% |
| Essential Free Shipping Bar | Promote it | 7,607 | 178 | 10.5% |
| Yeps Announcement Bar | Promote it | 1,352 | 7 | 12.1% |
| Smile Loyalty Program | Rinse and repeat | 43,027 | 491 | 10.6% |
| Growave Loyalty & Wishlist | Rinse and repeat | 4,680 | 89 | 14.4% |
| Rivo Loyalty Program | Rinse and repeat | 3,805 | 107 | 19.3% |
| GV Gift Cards & Store Credit | Rinse and repeat | No storefront marker | – | – |
| Lucky Orange Heatmaps & Replay | Measure success | 14,202 | 118 | 11.9% |
| Nabu Google Ads Pixel | Measure success | 3,149 | 21 | 14.1% |
| TrueProfit Profit Analytics | Measure success | 1,933 | 25 | 16.0% |
The stores' picks
Where merchants are adding a different app faster.
In eight of the categories Shopify's picks belong to, another app is adding stores faster in the run-up to BFCM. These are the apps merchants are choosing right now, measured the same way for every app. In stock alerts, Shopify picked low-stock alert apps that work in the admin, so the stores' choice stands alone.
| Category | Most store adds | Shopify's pick (rank by adds) |
|---|---|---|
| Analytics | Triple Whale (726) | Lucky Orange (#6, 118), TrueProfit (#14, 25) |
| Discounts | BOGOS Free Gift Bundle Upsell (424) | Alpha Sale & Discount Manager (#13, 37) |
| Product bundles | Kaching Bundles (393) | Amplify (#20, 2), Zoorix (#28, 0) |
| Upsell and cross-sell | Essential Upsell & Cross Sell (318) | Essential Free Shipping Bar (#4, 178), Simple Bundles & Kits (#5, 139), Upcart (#13, 47) |
| Pop-ups | Pop Convert (287) | CWILL Popup (#3, 184) |
| Wishlist | Wish List: Favorites Wishlist (153) | Growave (#4, 89) |
| Ads | Snapchat Ads (405) | Nabu Google Ads Pixel (#8, 21) |
| Banners | Free Shipping Bar Cart Upsell (191) | Yeps Announcement Bar (#13, 7) |
| Stock alerts | Notify! Back in Stock + Wishlist (327) | Low-stock alerts (no storefront marker) |
Big brands
Four picks run on big brands at twice the usual rate.
Across every Shopify store where we know revenue or social reach, 9.6% are big brands. Four of the picks run on big brands about twice as often: Appikon Back In Stock (19.9%), Upcart (19.8%), Rivo (19.3%) and Amplify (18.9%).
For a merchant, that is a signal the app holds up at scale. For an app team, it shows where the premium segment already buys.
Method
How we measured it.
Shoplist crawls 1.18 million live Shopify storefronts and detects apps from the markers they leave on the page: scripts, app blocks and web pixels. We matched Shopify's guide, as published on October 31, 2026, against that data.
Store adds count stores we already tracked that started running an app in the 28 days to October 30. They leave out stores we discovered in that window, days when our own detection of the app changed, and one-day spikes we have not reviewed, so they read as adoption, not as coverage. They are estimates: a store adds an app before our next crawl sees it.
Category is each app's primary Shopify App Store category: among the categories its listing names, the one its name names, else the one where its developer declares the most features, else the one where it ranks best. Apps that work only in the admin or by email leave no storefront marker, so we show them without store counts.
Good questions. Straight answers.
Frequently asked questions
Which apps are in Shopify's BFCM 2026 guide?
Nineteen apps across five sections. Forecast demand: Appikon Back In Stock, MB Low Stock Alert, iAlert Low Stock Alert and Low Inventory Alert Guru. Sell out: Upcart, Alpha Sale & Discount Manager, Simple Bundles & Kits, Zoorix and Amplify. Promote it: CWILL Popup, Essential Free Shipping Bar and Yeps Announcement Bar. Rinse and repeat: GV Gift Cards, Rivo, Growave and Smile. Measure success: Nabu Google Ads Pixel, TrueProfit and Lucky Orange.
Which BFCM apps are stores adding fastest?
Across the categories compared on this page, Triple Whale (726 store adds in 28 days), Smile (491), BOGOS (424), Snapchat Ads (405) and Kaching Bundles (393) led on store adds to October 30, 2026.
How does Shoplist count store adds?
We count stores we already tracked that started running the app in the window, detected from storefront markers on our crawls. Newly discovered stores and changes in our own detection are left out, so the number reads as merchants choosing the app.
Why do some picks show no stores?
Low-stock alerts and gift-card apps such as GV work in the Shopify admin or by email and leave no marker on the storefront. We show them in the guide table without store counts rather than guess.
Sources & further reading
Make your next move
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