
Varfaj
About Varfaj
Varfaj’s mission is to help industry changing brands by taking technology off of their plate. We do this by assembling a lean team of senior experts to strategize and execute migrations to Shopify, website redesigns, and CRO optimizations.
Additional Services
- Wholesale/B2B
- Business strategy guidance
- Headless commerce
- Website audit and optimization strategy
- Custom apps and integrations
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Our Projects & Clients

MOSH
MOSH partnered with Varfaj to migrate to Shopify 2.0 and redesign their website. Throughout this project, we have supported Mosh in launching new product lines, increasing their site speed and internal stability as well as optimizing their user experience using A/B testing. This transition led to effective results in boosting revenue and optimizing conversion rate.

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Isla Porter
Isla Porter needed a site that was a beautiful as it was functional. On the frontend, we partnered with Nice People to design an elegant user interface. On the backend, the Varfaj team crafted a highly technical solution to integrate Shopify, Monday.com, and Skipp AI. The result was incredible and led to a launch that beat Isla Porter's wildest expectations.

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Outerknown
Balancing the pursuit of sustainability goals with driving revenue and expanding Outerknown's geographical footprint presented a complex challenge. For over 1.5 years, Varfaj has been Outerknown's partner in this journey. During this time, Varfaj facilitated design and development of Outerknown's B2B portal, launched two stores in Boston and New York, and streamlined countless business processes.

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Cos Bar
Varfaj has been a long-term partner with Cos Bar for over a year, guiding them through a complex migration from their Magento platform to a Shopify+ instance. This project involved a 1:1 replication of Cos Bar's frontend to a Shopify 2.0 theme, integrating various third-party services like Nosto and Gorgias, and configuring a large product catalog of over 11,000 SKUs.

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Ghia
Varfaj has been a long-term partner with Ghia, assisting them with their ecommerce strategy and upgrading them to Shopify 2.0. This comprehensive project involved enhancing their subscription offering to provide a more seamless customer experience. Our collaboration has helped Ghia streamline operations and deliver a superior shopping experience for their customers.

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Featured work

Comprehensive Strategy and Website Development for Outerknown
Varfajmain developed a comprehensive strategy for Outerknown, focusing on business operations, resource management, financial planning, and multiple aspects of eCommerce strategy, including business functionality and technical needs. The project also included ongoing website management and a complete UX design and development for an enhanced user experience.
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Comprehensive Migration and UX Design for Vevano
The project for Vevano involved a comprehensive migration from a custom platform, emphasizing eCommerce strategies across business, functional, and technical aspects. It also included a focus on website UX design and development to enhance user engagement and overall site performance.
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Comprehensive eCommerce Strategy & Ongoing Management for Fourlaps
We provided comprehensive ongoing website management services for Fourlaps, focusing on eCommerce strategies from business, functional, and technical perspectives. This included a detailed website audit and optimization strategy, as well as tailored website UX design and development to enhance overall user experience.
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Comprehensive eCommerce Migration and UX Design for Cos Bar
Migrated the eCommerce platform from Magento while implementing a comprehensive strategy that encompasses business, functional, and technical aspects. The project also focused on crafting a superior website UX design and development to enhance user interaction.
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Reviews
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LS
9/20/2024
⭐⭐⭐⭐⭐ Varfaj: Masters of Shopify and E-Commerce Excellence Working with Varfaj has been an absolute game changer for our business, Lou Square. As the CEO, I can confidently say that their expertise in Shopify and online commerce is unparalleled. They have been instrumental in helping us improve every aspect of our e-commerce presence, from driving traffic to increasing our average ticket size. Their team’s strategic insights into conversion optimization have led to measurable results, and their hands-on approach ensures that every detail is meticulously executed. Whether it’s boosting website performance or crafting strategies to engage our customers more effectively, Varfaj has proven time and time again that they are true masters of their craft. If you’re looking for a partner that delivers beyond expectations and is fully committed to your success, look no further than Varfaj. They have our highest recommendation! — Jorge M. CEO, Lou Square