Underexposed

I highly recommend Dan and the Underexposed team. They have worked with Face Dr from the very beginning and took our vision, built the brand, digital presence from scratch from initial identity through to a fully bespoke Shopify Plus build. What sets them apart is that they don't just "build a site". They think commercially, challenge where needed, and genuinely care about how the business performs. As we've expanded into new regions and evolved our model, they've adapted the tech and user experience to support that growth. They're responsive, proactive and technically very strong. We trust them completely with the platform and ongoing development. It's very much a long-term partnership rather than a supplier relationship.

Underexposed built our site from the ground up, and are our continuing partner for ongoing website management, updates and troubleshooting. They are communicative, prompt and professional at every turn. An absolute joy to work with.

We've been working with underexposed for several years now, and they truly feel like an extension of our internal team, integrating seamlessly into our daily business. From full relaunches and theme migrations to highly complex custom logic implementations, they have consistently delivered outstanding work. The team doesn’t just execute tasks — they actively contribute their experience, think proactively, and bring well-considered solutions to the table. Collaboration is smooth, fast, and reliable, even when handling a complex Shopify Plus & Markets setup. We highly value the partnership and would absolutely recommend underexposed to any brand looking for a reliable, forward-thinking Shopify Plus partner.