Roswell NYC logo

Roswell NYC

★ 5.05 reviewsNew York, United StatesVerified partner

About Roswell NYC

Partner since Oct 2015

Roswell NYC is an award-winning, AI-enabled full-service eCommerce agency and Shopify Platinum Partner. We craft high-converting digital experiences that help bold brands grow smarter, faster, and ahead of the curve across every customer touchpoint.

Additional Services

  • Banner ads
  • Product photography
  • 3D modelling
  • SEO
  • Product and collection setup
  • Store build or redesign
  • Theme customization
  • International expansion
  • Site performance and speed
  • Product development
Show all 32 services
  • Product sourcing guidance
  • Wholesale/B2B
  • Sales tax guidance
  • Business strategy guidance
  • Custom domain setup
  • Analytics and tracking
  • Sales channel setup
  • Email marketing
  • Systems integration
  • Troubleshooting
  • Headless commerce
  • Website audit and optimization strategy
  • Logo and visual branding
  • Custom apps and integrations
  • Video and illustrations
  • Website and marketing content
  • Product descriptions
  • Content marketing
  • Search engine advertising
  • Social media marketing
  • Conversion rate optimization
  • Checkout upgrade

Social

Industries

Clothing and fashionFood and drinkJewelry and accessoriesHealth and beauty

Headquarters

New York, United States

Languages

Pricing Info

Starting at

Our Projects & Clients

Roswell NYC portfolio media fallback

LoveAmika - Optimization In The Face Of The Pandemic

As an incredibly successful haircare brand, amika wanted to ensure that their online success continued despite a global pandemic. They partnered with Roswell NYC to provide strategic guidance on redesigning the most critical revenue driving pages - PDP / Homepage - rather than engaging in a costly full redesign of the entire site.

Category

Store build or redesign
SEO
Roswell NYC logo

Roswell NYC

Featured work

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Hyperlite: Seamless, Conversion-Focused UX

Hyperlite Mountain Gear partnered with Roswell NYC to elevate their online experience, streamlining product data, simplifying navigation, and optimizing product listings to create a seamless, conversion-focused shopping journey that reflects the brand’s precision, performance, and leadership in ultralight outdoor gear.

Roswell NYC logo

Roswell NYC

Featured work

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Boyne - Performance At Every Level

Boyne outdoor sports equipment company enlisted Roswell NYC for complex solutions to their eCommerce needs, including retail site migration and custom integrations. They needed a solution that not only met their immediate requirements, but also provided long-term value and scalability.

Category

Store migration
Custom apps and integrations
Roswell NYC logo

Roswell NYC

Featured work

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IQBar - Conversion and Subscription Maximization

IQBAR partnered with Roswell NYC to rebuild its email and SMS marketing from the ground up—optimizing flows, segmentation, and campaign strategy for growth. The result: an 80% lift in Klaviyo-attributed revenue, 206% increase in flow revenue, and major boosts in conversion, engagement, and subscriber growth, powering IQBAR’s next stage of scalable retention.

Roswell NYC logo

Roswell NYC

Featured work

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Tyr Sports - Turning One-Time Buyers into Lifelong Athletes.

As TYR expanded beyond swimwear into CrossFit and footwear, they partnered with Roswell NYC to rebuild their paid media program from the ground up. Through smarter segmentation, creative overhaul, and tighter optimization across Google, Meta, and Bing, Roswell delivered a 45% ROAS lift and 32% more conversions, transforming TYR’s media into a scalable growth engine.

Roswell NYC logo

Roswell NYC

Featured work

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Kjaer Weis - Boosting Sales With A Bespoke Build

Kjaer Weis, the luxe organic beauty company, wanted to transform their site from its previous form to a more elegant, modern style with improved UIUX. Roswell NYC worked with them to implement a front end migration to Shopify Plus and introduce enhanced merchandising across Collection Pages, as well as create a bespoke app to display geo-specific inventory availability.

Category

Store build or redesign
Store migrationCustom apps and integrationsSEO
Roswell NYC logo

Roswell NYC

Featured work

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Jones New York: Rapid Transformation to a Best-in-Class Online Store

Jones New York partnered with Roswell NYC to create an elevated online shopping experience that matched their brand's prestige and was delivered in a short timeframe. Roswell developed a custom, top-tier Shopify site integrated into the existing theme. The site features an advanced gift finder with promotional functionality, real-time stock updates for colors and sizes, and tailored editorial content layouts for crucial pages.

Category

Store build or redesign
Theme customization
Roswell NYC logo

Roswell NYC

Featured work

Roswell NYC portfolio media fallback

Hat Heaven: Transforming into a Revenue-Driving Powerhouse

Hat Heaven experienced significant growth in 2020 by leveraging Roswell’s customer retention team to implement innovative strategies. This included revamping their existing rewards program and initiating SMS marketing campaigns to enhance customer engagement and drive sales.

Category

Email marketing
Ongoing website managementConversion rate optimization
Roswell NYC logo

Roswell NYC

Featured work

Roswell NYC portfolio media fallback

Marketing Strategy Audit for Luxury Brand Adina Reyter

Adina Reyter sought our expertise to evaluate their retention marketing strategy. Our audit revealed deficiencies in their email marketing program, particularly a lack of personalization tailored to customer preferences. Furthermore, they were not leveraging the increasing share of the SMS market, missing out on the immediate engagement that this marketing channel offers for luxury, fashion, and accessories brands.

Category

Email marketing
Conversion rate optimization
Roswell NYC logo

Roswell NYC

Featured work

Reviews

6 of 9 reviews shown.

T

Tradehome Shoes

9/24/2026

Ordered Ongoing website management

We’ve been partners with Roswell for several years, initially working with them to integrate our on-site search to Algolia. Since then, they’ve remained a valuable development partner, helping us troubleshoot issues, improve site speed and performance, and enhance the overall user experience on our website. Roswell is responsive, knowledgeable, and easy to work with. They’ve become a trusted extension of our team and consistently provide the technical expertise and support we need to keep improving our ecommerce experience.

a

amika

3/4/2021

Ordered Email marketing

We partnered with Roswell over 3 years ago, and the arrangement has blossomed into an incredibly fruitful relationship. We consider them an extension of our team and rely on them for aspects of design, best in class development, strategy and customer retention. They have deep relationships with other preferred partners in the eCommerce industry - and as a result, we have those relationships. They are not a reactive agency - they are proactive - and bring opportunities to us to evaluate. They genuinely care about our team and our collective success.

a

amika

3/4/2021

Ordered Email marketing

We partnered with Roswell over 3 years ago, and the arrangement has blossomed into an incredibly fruitful relationship. We consider them an extension of our team and rely on them for aspects of design, best in class development, strategy and customer retention. They have deep relationships with other preferred partners in the eCommerce industry - and as a result, we have those relationships. They are not a reactive agency - they are proactive - and bring opportunities to us to evaluate. They genuinely care about our team and our collective success.

H

Hat Heaven

3/2/2021

Ordered Email marketing

Roswell Studios designed and built the webstore in its entirety following my direction. They suggested many features that were prevalent in other successful web stores as well. They made sure the most current and modern practices in webstore building were utilized and optimized for today's industry. After launch, they continued to give guidance and marketing strategies to make sure I was successful. They made sure Customer Retention Strategy was up to par and working efficiently as well, which has been a huge game-changer. Their commitment and desire for their clients to succeed is unparalleled. They always suggest best practices for me, and they wholly understand that my success equals their success, and so they really give their all into making sure each of their projects is going to be beneficial for their clients.

H

Hat Heaven

3/2/2021

Ordered Email marketing

Roswell Studios designed and built the webstore in its entirety following my direction. They suggested many features that were prevalent in other successful web stores as well. They made sure the most current and modern practices in webstore building were utilized and optimized for today's industry. After launch, they continued to give guidance and marketing strategies to make sure I was successful. They made sure Customer Retention Strategy was up to par and working efficiently as well, which has been a huge game-changer. Their commitment and desire for their clients to succeed is unparalleled. They always suggest best practices for me, and they wholly understand that my success equals their success, and so they really give their all into making sure each of their projects is going to be beneficial for their clients.

J

JENNIE KWON DESIGNS

1/20/2017

Ordered Store build or redesign

Roswell studios have helped us maintain our site for the past years and have made the experience effortless. They are always going above and beyond and are so attentive to our needs. We recently re-designed our shopify site and have experienced the same hands on treatment even though our offices are across the country. We are very happy with the new look and functionality of our site and will certainly recommend their services to any friends in need!