Not Studio is a London based creative agency specialising in e-commerce, branding, and content for the fashion and lifestyle industries. With an international portfolio of work, we solve digital problems for clients ranging from innovative start-ups to global brands.
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Launched in 2016, King & Tuckfield focus on slow fashion, sustainable materials and a tailoring approach to shape and silhouette. Not Studio re-platformed them, migrating their content, sales history and product information from their existing Squarespace store, into a brand new custom built Shopify site which makes the most of their stunning imagery and sophisticated brand palette.

And Objects is an interior accessories label renowned for its furniture and lighting that elegantly combine functionality with aesthetics. Not Studio completed a rebrand and built a bespoke e-commerce store for And Objects, with a focus on a refined brand identity and an immersive, editorial user experience to emphasise the product-centric and craft-centric ethos of the brand.

Founded, cut and sewn in London, Haze Underthings' mission is to redefine everyday women’s underwear, while seamlessly blending environmental stewardship with premium basics. Not Studio's store build focused on providing a premium look and feel—reflective of their beautiful product—in order to grow direct sales and attract the right caliber of wholesale stockists.


Sneak in Peace unearths & curates the most exclusive products, brands, people and stories from the sneakerverse. At the heart of Sneak in Peace is a highly curated feed of premium and luxury-tier sneakers and footwear. The feed allows users to explore, like, showcase and shop with our partner brands, all from a beautiful app-like interface, connecting luxury seekers to luxury sneakers.

Fernando Jorge is a premium international Jeweller. Jorge’s collections have become contemporary classics. His work can be found in stores in cities around the world. Spanning the arenas of jewellery, art and fashion, his pieces captivate collectors and enthusiasts alike.

Pearl Paris, a sustainable fashion brand that merges classic elegance with a 70s aesthetic, features a website designed to incorporate immersive landing pages that adaptively narrate each season’s story. Through meticulous design and engaging storytelling, the site creates an exceptional shopping experience that harmonizes digital interaction with tactile elements.
