
Not selling liquid
About Not selling liquid
Not selling liquid builds, manages, and grows the presence of purpose-led brands in the digital space. With their intrinsic appreciation of the fashion industry, their team creates specialist solutions through Shopify Plus for longevity in a dynamic landscape.
Additional Services
- Product and collection setup
- Store build or redesign
- Theme customization
- International expansion
- Wholesale/B2B
- Business strategy guidance
- Custom domain setup
- Analytics and tracking
- Sales channel setup
- Email marketing
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- Systems integration
- Troubleshooting
- Website audit and optimization strategy
- Custom apps and integrations
- Search engine advertising
- Social media marketing
- Conversion rate optimization
Contact
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Pricing Info
Our Projects & Clients

Fabienne Chapot: Shopify Plus
A new digital home for Fabienne Chapot: Artfully balancing creativity with commercial goals
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Not selling liquid
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Arte Antwerp: Shopify Plus
The 360 approach in Shopify Plus and beyond that took Arte Antwerp into a whole new online playing field
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FOUR Amsterdam: Shopify Plus
A replatforming to Shopify Plus brings FOUR a stronger online presence and a dedicated Kids website

Not selling liquid
Featured work

Hang Eleven: Shopify Plus
Launching a refreshed webshop for Hang Eleven to grow internationally.

Not selling liquid
Featured work

Building an Agile E-Commerce Structure for Daily Paper on Shopify Plus
We established a skilled team of experts focused on building and managing an agile e-commerce structure for Daily Paper on Shopify Plus.
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Not selling liquid
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Reviews
6 of 7 reviews shown.
OLAF
9/29/2026
They ate our paid social media marketing agency. We have direct and close contact with the team and founders. Very straightforward and sincere communication
EAVE
9/29/2026
Not Selling Liquid is a partner who proactively thinks with us on how to grow the brand in a smart and sustainable way; from campaigns and audiences to conversion, content, and the customer journey before a purchase is made. What we value most is that they look beyond reach or quick wins. Paid only truly works when the message is right, the audience is understood, and the website is ready to convert visitors. The roadmap they created for improving our website brings real clarity and direction. It is practical, well-founded, and balances conversion with the premium EAVE experience. Exactly what you want from a partner that does not simply buy traffic, but genuinely contributes to growth.
Mexx
9/28/2026
We had a great cooperation with NSL, specifically they excell in the design of the webshop were Len from NSL has been a perfect partner during the design development phase.
Love Stories Intimates
9/25/2026
NSL delivered an exceptionally smooth and well-organised migration to Shopify. Having managed several e-commerce migrations across different platforms throughout my career, this was by far the smoothest go-live I’ve experienced. The team was professional, responsive and highly hands-on throughout the project. They understood our brand, challenged us constructively when needed and consistently thought beyond the immediate scope to find the right solutions. I would highly recommend NSL as a partner for Shopify migrations and look forward to continuing our collaboration in the future.
Bamboo Basics
11/11/2025
NSL is our development partner, together with our dedicated account manager we create the roadmap and set priorities. There were some account manager changes in the beginning, but we now have a steady team who deals with all technical challenges, bugs and the implementation of new features. We are satisfied with the cooperation, quality of work and account management.
Smaak Amsterdam
5/20/2025
Our collaboration with NOT SELLING LIQUID began during a challenging time – right in the midst of the COVID pandemic. What started as a necessity to strengthen our digital presence has since evolved into an essential partnership that continues to drive our growth. Without NSL, we simply wouldn’t have been able to make this shift – let alone sustain the upward trajectory we’re on today. Their work in ongoing website management, social media marketing, analytics & tracking, and store build & redesign has had a significant impact on the digital strength of Smaak Amsterdam. They combine technical expertise with creative strategy and know exactly how to elevate our brand – both visually and in terms of performance. Thanks to their proactive mindset, strategic thinking, and continuous optimization, we’ve built a strong digital foundation. NSL isn’t just an external agency – they’re truly an extension of our team. The results speak for themselves, and we’re excited for everything that’s still to come.