Diff, a VML Company - Specializing in the Creative and Complex
About Diff, a VML Company - Specializing in the Creative and Complex
Diff, one of the original Shopify Plus Agency Partners behind top Shopify sites, is now a part of WPP Enterprise Solutions, which adds global reach and over 12,000 SMEs across commerce, creative, custom engineering, consulting, PXM, CRM, and business transformation.
Additional Services
- Theme customization
- International expansion
- Site performance and speed
- Wholesale/B2B
- Business strategy guidance
- Sales channel setup
- Systems integration
- Headless commerce
- Website audit and optimization strategy
- Custom apps and integrations
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- Conversion rate optimization
Contact
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Our Projects & Clients
🐯 Giant Tiger: Replatforming and End-to-End Tech Stack Replacement
Diff led Giant Tiger’s largest transformation, replatforming to Shopify and replacing the end-to-end stack. Middleware introduced solutions for BOPIS, geo-localization, in-store pickup, pick & pack operations, and shipping integration. This modernization improved operations and customer experience, redefining discount retail. Site: https://www.gianttiger.com
Diff, a VML Company - Specializing in the Creative and Complex
Featured work
💎 Gorjana: Seamless Point-of-Sale Integration and Enhanced CX
To enhance Gorjana's mobile-first, user-centric website and integrate in-store experiences, Diff developed an omni-channel solution to boost conversion, AOV, and luxury jewelry sales. UX workshops led to a redesign with features like "Shop the Look," curated PDPs, and robust search. The result: a seamless shopping experience with higher engagement. Site: https://www.gorjana.com
Diff, a VML Company - Specializing in the Creative and Complex
Featured work
🥬 Sakara: UX, Order Processing & Advanced Subscription Management
Sakara Life, a leader in plant-based meal delivery, needed a system to support growth, personalized plans, and flexible scheduling. Diff transformed them into a $150M/year subscription powerhouse, increasing subscribers by 233% and achieving 26x revenue growth with Shopify API integrations and nationwide scalability. Site: https://www.sakara.com
Diff, a VML Company - Specializing in the Creative and Complex
Featured work
🛌 Boll & Branch: Robust ERP integration to power growth at scale
Boll & Branch, the first Fair Trade USA-certified organic cotton bedding brand, needed to scale rapidly amid surging demand. Managing made-to-order and warehoused goods, they required robust infrastructure for headless storefronts and retail partnerships. Diff’s ERP integration optimized operations, driving a 430% revenue increase and surpassing $100M. Site: https://www.bollandbranch.com
Diff, a VML Company - Specializing in the Creative and Complex
Featured work
👗 RUDSAK | Omnichannel, POS, OMS, ERP
RUDSAK faced challenges with omnichannel order management, causing stock issues and customer dissatisfaction. Diff developed a custom OMS integrating Microsoft AX for efficient inventory across 23 stores. This streamlined shopping experience and operations, reducing delayed orders by 53%, saving labor costs, and significantly improving customer satisfaction. Site: https://rudsak.com/
Diff, a VML Company - Specializing in the Creative and Complex
Featured work
🎥 Lionsgate: Premium commerce destination for Exclusive Movie merch
To create a premium e-commerce experience for Lionsgate, we designed a flexible platform to showcase exclusive merchandise and engage fans through storytelling. Modular templates tailored to each film ensure unique presentations, while a future-proof architecture supports growth. Features like pre-orders, stock alerts, and notifications foster excitement. Site: https://lionsgatelimited.com
Diff, a VML Company - Specializing in the Creative and Complex
Featured work
Reviews
6 of 10 reviews shown.
O'Neill Canada
10/24/2018
DIFF is always super efficient and gets the job done! Sometimes i dont even know things are broken, they fix them so quick :)
REDACTED
4/27/2016
As a new company in its beginning stages, Feldspar Brook needed a website that was simple and easily accessible for viewers and for users. And in all aspects, you had us covered. I would highly recommend your site to others who are looking to expand their business. Our website (www.FeldsparBrook.com) and our magazine is integrated fluidly. Our home page is simple yet engaging for viewers. Moreover, we greatly appreciate how help is always available when needed. You understand what a business desires in creating websites. But you go beyond that and also provide clients with fast assistance, which is important in a busy company. Thank you so much for your continued support in helping Feldspar Brook develop!
Sakara
1/19/2016
Ben's team has been exceptional! They built us a custom app on top of Shopify that allows for a complex order transaction flow and syncs seamlessly with our back end. They have also been incredibly responsive when we have had issues. Having no in-house engineering talent, we have relied on them heavily to bring new features to life and are really impressed by their work! Highly recommended.
Ecru
12/4/2015
I contacted Ben Crudo Consulting to help us integrate Shopify with our backend warehousing system. Him and his team were extremely helpful and knowledgable about this and got the job done for us in less than 5 business days. Additionally when I need to contact anyone from his company for support they respond very quickly and are always able to solve our problems. I would highly recommend this company for any of your needs with Shopify. Best, Ilana Weiss V.P. of Sales and Marketing Ecru
REDACTED
12/4/2015
Ben Crudo Consulting has been instrumental in custom programming and implementing 3rd party technology onto our Shopify site. The are proactive and professional and come highly recommended.
Nomad
9/28/2015
We have been using Ben and his team for about 2 years now, and unlike most other dev teams we have worked with, Ben is able to solve our coding needs, fast. Because he has a big enough team, he can always push bandwidth at a last minute project, no matter how complex the project. This is so so important. Also, Ben and team is so deep in with Shopify's system that they are so capable of doing any liquid, theme, checkout, app, etc that you can possibly want. If your friend is a web developer and is not familiar with Shopify, your friend will be only 50% effective customizing your store because the HTML, CSS and Javascript is only half the equation. I would totally recommend Ben Crudo to any store that needs pro level coding done fast.