
what. AG | 296115
About what. AG | 296115
Switzerland’s leading Shopify Plus Partner, building the future of e-commerce with Shopify. We specialize in complex stores, enterprise integrations, and seamless migrations — delivering automation, performance, and conversion at scale. Trusted by 200+ brands across ind
Popular Services
Additional Services
- Conversion rate optimization
- Custom apps and integrations
- Content marketing
- Search engine advertising
- Social media marketing
- Ongoing website management
- POS setup and migration
- Banner ads
- SEO
- Store build or redesign
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- Site performance and speed
- Wholesale/B2B
- Business strategy guidance
- Custom domain setup
- Analytics and tracking
- Sales channel setup
- Email marketing
- Troubleshooting
- Logo and visual branding
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Pricing Info
Our Projects & Clients

Metro Boutique – NopCommerce to Shopify Plus and ERP Integration
We migrated Metro Boutique from NopCommerce to Shopify Plus, delivering a seamless transition to a scalable enterprise platform. The project included full ERP integration, a newly built Akeneo PIM connector for structured product data, and a custom high-performance design — creating a future-proof commerce ecosystem built for automation, efficiency, and growth.
Industry
Apparel & Accessories
Metro Boutique
Apparel & Accessories

Rausch – Shopware to Shopify Migration & SAP S/4HANA Connector
We helped premium chocolate maker Rausch migrate from a legacy project on Shopware 5 to Shopify Plus, handling big data transfer, SAP S/4HANA integration, automation, and process optimisation. The result: streamlined operations, faster performance, better UX, and measurable business growth — improved visibility, AOV, and customer retention.
Industry
Food, Beverages & Tobacco
Rausch
Food, Beverages & Tobacco

ROKKER – PALOS ERP Connector & Store Merge
We rebuilt a legacy Dataorce PALOS ERP connector and merged multiple Shopify stores into a single unified platform for ROKKER, eliminating costly errors and unreliable automation. Our custom integration ensured dependable, real-time sync between Shopify and ERP system, cutting monthly costs and stabilizing backend operations for scalable growth.
Industry
Apparel & Accessories
THE ROKKER COMPANY
Apparel & Accessories

FROHSINN – Fully Custom Shopify Store Design
For FROHSINN, we designed and developed a fully custom Shopify storefront tailored to the brand’s identity and audience. From UX strategy to visual design and implementation, every detail was crafted to create a distinctive, high-converting shopping experience — combining aesthetic clarity with performance and scalability for long-term growth.
Industry
Home & Garden
FROHSINN
Home & Garden

London Tea
B2B and B2C Store
Industry
Food, Beverages & Tobacco
London Tea Company
Food, Beverages & Tobacco

RADYS
Industry
Apparel & AccessoriesRADYS - Essential Mountain Wear
Apparel & Accessories
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