what. AG  | 296115 logo

what. AG | 296115

Zurich, SwitzerlandVerified partner

About what. AG | 296115

Partner since Dec 2014

Switzerland’s leading Shopify Plus Partner, building the future of e-commerce with Shopify. We specialize in complex stores, enterprise integrations, and seamless migrations — delivering automation, performance, and conversion at scale. Trusted by 200+ brands across ind

Popular Services

Additional Services

  • Conversion rate optimization
  • Custom apps and integrations
  • Content marketing
  • Search engine advertising
  • Social media marketing
  • Ongoing website management
  • POS setup and migration
  • Banner ads
  • SEO
  • Store build or redesign
Show all 19 services
  • Site performance and speed
  • Wholesale/B2B
  • Business strategy guidance
  • Custom domain setup
  • Analytics and tracking
  • Sales channel setup
  • Email marketing
  • Troubleshooting
  • Logo and visual branding

Social

Industries

Business to business (B2B)Clothing and fashionHealth and beautyLifestyle

Headquarters

Zurich, Switzerland

Languages

Pricing Info

Starting at

Our Projects & Clients

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Metro Boutique – NopCommerce to Shopify Plus and ERP Integration

We migrated Metro Boutique from NopCommerce to Shopify Plus, delivering a seamless transition to a scalable enterprise platform. The project included full ERP integration, a newly built Akeneo PIM connector for structured product data, and a custom high-performance design — creating a future-proof commerce ecosystem built for automation, efficiency, and growth.

Industry

Apparel & Accessories
Metro Boutique logo

Metro Boutique

Apparel & Accessories

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Rausch – Shopware to Shopify Migration & SAP S/4HANA Connector

We helped premium chocolate maker Rausch migrate from a legacy project on Shopware 5 to Shopify Plus, handling big data transfer, SAP S/4HANA integration, automation, and process optimisation. The result: streamlined operations, faster performance, better UX, and measurable business growth — improved visibility, AOV, and customer retention.

Industry

Food, Beverages & Tobacco
Rausch logo

Rausch

Food, Beverages & Tobacco

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ROKKER – PALOS ERP Connector & Store Merge

We rebuilt a legacy Dataorce PALOS ERP connector and merged multiple Shopify stores into a single unified platform for ROKKER, eliminating costly errors and unreliable automation. Our custom integration ensured dependable, real-time sync between Shopify and ERP system, cutting monthly costs and stabilizing backend operations for scalable growth.

Industry

Apparel & Accessories
THE ROKKER COMPANY logo

THE ROKKER COMPANY

Apparel & Accessories

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FROHSINN – Fully Custom Shopify Store Design

For FROHSINN, we designed and developed a fully custom Shopify storefront tailored to the brand’s identity and audience. From UX strategy to visual design and implementation, every detail was crafted to create a distinctive, high-converting shopping experience — combining aesthetic clarity with performance and scalability for long-term growth.

Industry

Home & Garden
FROHSINN logo

FROHSINN

Home & Garden

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London Tea

B2B and B2C Store

Industry

Food, Beverages & Tobacco
London Tea Company logo

London Tea Company

Food, Beverages & Tobacco

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RADYS

Industry

Apparel & Accessories
R

RADYS - Essential Mountain Wear

Apparel & Accessories

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