
Barrel
About Barrel
Barrel creates commerce experiences for CPG brands that drive customer engagement and omnichannel sales. We've been helping brands win on Shopify since 2009 and a Shopify Plus partner agency since 2017. We are a globally distributed team and a minority-owned business.
Additional Services
- Store build or redesign
- Theme customization
- International expansion
- Site performance and speed
- Wholesale/B2B
- Business strategy guidance
- Analytics and tracking
- Email marketing
- Systems integration
- Troubleshooting
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- Headless commerce
- Website audit and optimization strategy
- Logo and visual branding
- Custom apps and integrations
- Conversion rate optimization
Contact
Website
logintosee.comIndustries
Headquarters
Languages
Pricing Info
Our Projects & Clients

McCormick
Since 1898, McCormick has stood as a trusted staple in kitchens worldwide, renowned for its quality spices and culinary essentials. Barrel launched McCormick's shop on Shopify to inspire product discovery across their family of brands and build the foundation for their e-commerce growth.

Barrel
Featured work

Sweet Loren's
Sweet Loren's is a baked goods company that makes cookies with clean, natural ingredients. We migrated Sweet Loren’s from WooCommerce to Shopify 2.0, including the migration of their products and 300+ blog posts. This enabled customers to explore Sweet Loren's extensive collection of recipes and blog content while maintaining a cohesive brand story.

Barrel
Featured work

Bobo's
Bobo’s makes nutritious oat snacks with organic ingredients for everyone in the family. Barrel reimagined the Bobo's Shopify Plus website to increase conversion, customer retention, and reinforce the brand's storytelling to promote product discovery.

Barrel
Featured work

The Outset
The Outset, founded by Scarlett Johansson and Kate Foster Lengyel, is a new routine-based clean and conscious skincare brand focused on the basics. The Outset partnered with Barrel to launch their new DTC skincare brand into the market on Shopify Plus. The website blends conversion through subscription, bundling, and storytelling to celebrate the company's unique value prop.

Barrel
Featured work

Once Upon A Farm
Once Upon a Farm creates cold-pressed pouches & plant-rich meals for babies, toddlers, & big kids. Barrel reimagined the website on Shopify Plus to tell the ingredient-first story, build customer loyalty, and encourage product discovery—continuing to optimize the site for several years following the launch.

Barrel
Featured work

Black + Decker
Industry
Hardware
BLACK+DECKER
Hardware

Comprehensive Brand and eCommerce Strategy for Sakara
Our work with Sakara involved comprehensive services, including brand strategy and identity, content strategy and development, and eCommerce strategies covering business, functional, and technical aspects. Additionally, we implemented a thorough website audit and optimization strategy, alongside enhancing website UX design to improve overall user engagement.
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Barrel
Featured work

Comprehensive Migration and Strategy Development for SmartyPants Vitamins
The migration project for SmartyPants Vitamins transitioned their platform from Magento, accompanied by a comprehensive business strategy encompassing operations, resource management, and financial planning. We focused on content strategy and development as well as robust eCommerce strategies, addressing both functional and technical aspects. Our approach included ongoing website management, effective systems integration, and conducting an extensive website audit and optimization strategy. Additionally, we prioritized enhancing the website's user experience through thoughtful UX design and development.
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Barrel
Featured work

Rowing Blazers

Barrel
Featured work

Comprehensive Brand and eCommerce Strategy for Gitman Bros
The Gitman Bros project involved comprehensive strategies encompassing Brand Strategy and Brand Identity, alongside Business and eCommerce strategies focusing on operations, resources, and finance. We delivered an integrated approach that included Content Strategy and Development, ongoing website management, and a complete redesign of website UX for better functionality and appeal.
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Barrel
Featured work
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