Ask Phill | Platinum Partner for Europe’s leading fashion, lifestyle, and beauty brands.
About Ask Phill | Platinum Partner for Europe’s leading fashion, lifestyle, and beauty brands.
Ask Phill helps leading European fashion, lifestyle, and beauty brands migrate from Salesforce Commerce Cloud, Magento, and Centra to Shopify. We deliver B2C and B2B builds on Shopify Plus, Hydrogen headless, and native Liquid themes. www.askphill.com
Popular Services
Additional Services
- Theme customization
- Wholesale/B2B
- Store settings configuration
- Ongoing website management
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Our Projects & Clients
Nike x Corteiz: a bot-proof Shopify Plus drop for 100K live visitors
For a limited-edition Nike x Corteiz sneaker drop, the challenge was keeping bots and resellers out of a $36B resale market. Built natively on Shopify Plus, Ask Phill deployed Shopify's bot protection, customer segmentation with Metafields, and Shopify Flow to enforce one-purchase-per-customer limits. The drop drew 100,000 live visitors and 50,000+ active carts, selling out in minutes.
Industry
Business & Industrial
Ask Phill
Business & Industrial
MR MARVIS: headless Shopify Plus rebuild — 200% faster, 7 languages
Amsterdam menswear brand MR MARVIS needed a faster site and to scale across European markets without duplicating work. Ask Phill ran a zero-downtime migration from their Liquid theme to a headless Shopify Plus setup, tying each country store to one unified front-end built with Sanity and Next.js, a React-based framework. Delivered in 4 months, it boosted speed 200% and supports 7 languages.
Industry
Business & IndustrialAsk Phill
Business & Industrial
North Sails: BigCommerce & WordPress to Shopify migration
Premium sailmaker North Sails was stuck on an outdated hybrid of BigCommerce and WordPress, with a custom-sail 'Request a Quote' journey that lost affluent buyers. Ask Phill migrated them to Shopify and built a custom Request a Quote form and location-based, market-specific personalization. The result is one unified Shopify platform with a clearer quote journey for bespoke sails across markets.
Industry
Business & IndustrialAsk Phill
Business & Industrial
DENHAM: Salesforce Commerce Cloud to headless Shopify Plus, 3x faster
Denim brand DENHAM had outgrown Salesforce Commerce Cloud, which lacked the precision and flexibility they needed and required developers for even minor front-end changes. Ask Phill replatformed them to a custom headless setup on Shopify Plus with Contentful CMS for total front-end control. The site now runs 3x faster, supports 3 currencies and 2 languages, and is ready for global scaling.
Industry
Business & IndustrialAsk Phill
Business & Industrial
Patta x Nike: Shopify Store 2.0
This project was straight Shopify, straight out of the box. Shopify 2.0 brings impeccable UX and record-breaking sitespeeds. It’s an exciting time to work with the platform and with Hydrogen and Oxygen on the way we’re looking forward to pushing the platform to new possibilities.
Industry
Business & IndustrialAsk Phill
Business & Industrial
NAKED Copenhagen: Shopify migration, Business Central ERP, 15K SKUs
Sneaker retailer NAKED Copenhagen ran 15,000+ products across seven regions, and inventory sync issues caused overselling while bots targeted their limited-edition drops. Ask Phill migrated them to Shopify, integrating Business Central ERP and Klaviyo, with custom bot protection and automated daily inventory syncs. Results: 15,000+ products migrated, seven regions, and six apps integrated.
Industry
Business & IndustrialAsk Phill
Business & Industrial
Custom Headless Tech Stack Development for Mr. Marvis
This project involved the development of a custom headless tech stack, utilizing Shopify Plus for the back-end and Sanity as the CMS. We employed React and Next.JS for the front-end, alongside a high-performance build system, Turborepo, and the performance monitoring tool Sentry, ensuring our code remained optimized and error-free at all times.
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Industry
Business & IndustrialAsk Phill
Business & Industrial
Nike x Corteiz Collaboration: Securing High-Volume Drops Against Bots
The challenge of managing high-volume drops is primarily about preventing bot interference. Nike approached us to safeguard their collaborative release with Corteiz, ensuring it reaches genuine sneaker enthusiasts. By utilizing Shopify's advanced tools, we successfully thwarted bots, granting true sneaker heads a fair opportunity to purchase the coveted kicks.
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Industry
Business & IndustrialAsk Phill
Business & Industrial
Seamless Transition to Shopify Plus for Denham: Empowering Site Control
Denham transitioned from Salesforce Commerce Cloud to Shopify Plus due to limitations in precision and detail. By implementing a headless solution on Shopify Plus, we empowered the Denham team with the ability to independently add pages, modify store user experience, update product listings, and adjust page layouts without requiring developer assistance. This transformation grants them total control over their website.
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Industry
Business & IndustrialAsk Phill
Business & Industrial
Polaroid: Migration to Headless Shopify Plus for Enhanced Global Scalability
We successfully migrated the Polaroid store to a custom headless Shopify Plus architecture, enhancing flexibility and enabling global scaling potential. This transition accommodates the EU, USA, and Canadian markets, ensuring that the Polaroid store is equipped to meet diverse customer demands internationally.
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Industry
Business & IndustrialAsk Phill
Business & Industrial
Patta x Nike: Innovative Shopify Store 2.0 Development
This project involved a Shopify store built using Shopify 2.0, which is known for its exceptional user experience and rapid loading speeds. It’s an exciting period for working with the Shopify platform, as we anticipate utilizing Hydrogen and Oxygen to explore new possibilities and enhancements.
Category
Industry
Business & IndustrialAsk Phill
Business & Industrial
Migration to Shopify Plus for North Sails: From BigCommerce and WordPress
North Sails faced challenges with an outdated hybrid setup utilizing BigCommerce and WordPress. To enhance their operational capabilities, we migrated them to Shopify Plus, capitalizing on its powerful native features. This custom solution was specifically crafted to address their unique requirements, ultimately allowing them to operate with greater efficiency.
Category
Industry
Business & IndustrialAsk Phill
Business & Industrial
Reviews
6 of 20 reviews shown.
Paviljoen NOORD
5/9/2019
Ask Phill is a well-organized company with a lot of knowledge about Shopify and how to build a great working website. Their communication is clear and they properly explain what the guidelines are. If some part of the website needs to be changed quickly, Ask Phill is willing to make the changes on short notice. They communicate clearly about how long the changes will take and what the price will be. Thank you Team!
Paviljoen NOORD
5/9/2019
Ask Phill is a well-organized company with a lot of knowledge about Shopify and how to build a great working website. Their communication is clear and they properly explain what the guidelines are. If some part of the website needs to be changed quickly, Ask Phill is willing to make the changes on short notice. They communicate clearly about how long the changes will take and what the price will be. Thank you Team!